Introduction
Dissemination and communication are essential to address the target audience and support change as determined in the proposed evidence-based practice project on organizational culture and readiness assessment. The key stakeholders must be involved in reviewing and approving the project plan to ensure efficient implementation and meet the expected outcomes (Chapman et al., 2020). Strategies for disseminating the evidence-based practice project proposal include emailing informative brochures on the project to target groups, communicating the research proposal on social media, and conducting internal dissemination events with stakeholders.
Stakeholders
To begin with, it is necessary to consider stakeholders that should be involved in the review and approval of the project proposal. Their involvement can contribute to the successful implementation of the plan and the achievement of desired outcomes. Internal stakeholders include nurse educators, nurse managers, physicians, and nursing staff. By reviewing the project proposal, they can evaluate its contribution to nursing staffing strategies and patient care, providing valuable feedback. External stakeholders are patients and community members whose reviews can highlight the crucial aspects of the problem that require more attention.
Dissemination Strategies and Communication Methods
One of the main strategies for disseminating the evidence-based practice project proposal is emailing informative brochures on the project to target groups, such as nurse educators, nurse managers, physicians, and nursing staff. In this regard, a database containing the contact information of project partners involved in the review processes can be created. Information with regard to the project plan, framework, progress, and anticipated outcomes can be disseminated to obtain feedback from the key stakeholders and adjust the proposal if required. Therefore, online communication methods, such as email or instant messaging, will be used for this dissemination strategy.
Another strategy involves communicating the project proposal on social media to raise public awareness of the problem of insufficient nurse staffing and the associated adverse outcomes. This communication channel can improve communication with both the project team and the wider community to help generate insight and feedback regarding evidence-based practice. By sharing project updates and highlighting its contribution to society, it is possible to reach a larger audience and facilitate change (Chapman et al., 2020). Public awareness is essential to draw more attention to the problem and involve external stakeholders. Social media are identified as the communication method for this strategy.
Finally, another dissemination strategy is conducting internal dissemination events with stakeholders. There are various possibilities to organize such activities and improve communication among stakeholders. In particular, the nursing staff as team members can participate in online or face-to-face meetings and interviews to provide valuable feedback on the project. Furthermore, networking with decision-makers is essential and can be conducted in the form of conferences. The internal stakeholders can evaluate the project’s impact and consistency against the actual change and the desired effects. Communication methods and channels for this strategy include videoconferencing tools such as Skype, face-to-face meetings, or presentations.
Conclusion
To conclude, it is essential to ensure the implementation of effective dissemination and communication strategies to ensure the project’s success. In doing so, one can obtain valuable perspectives of the key stakeholders, which are critical to facilitate change and meeting the desired outcomes. The main strategies for disseminating the evidence-based practice project proposal on organizational culture and awareness include emailing informative brochures on the project to target groups, communicating the research proposal on social media, and conducting internal dissemination events with stakeholders.
Reference
Chapman, E., Haby, M. M., Toma, T. S., De Bortoli, M. C., Illanes, E., Oliveros, M. J., & Barreto, J. O. M. (2020). Knowledge translation strategies for dissemination with a focus on healthcare recipients: An overview of systematic reviews. Implementation Science, 15(1), 1-14.