Introduction
Various businesses and industries regularly create content to spread the word, engaging customers and consumers with their brands. Depending on the type of business, the marketing strategy changes, but it remains an integral part of attracting customers. The significant benefit of B2C content marketing is that one communicates directly with consumers, resulting in a shortened sales cycle. When creating content for a donut shop, one does not need to go into too much detail about how the business works. A dose of donut shop expertise and quality assurance will be most helpful, but one should be aware of trends as well.
Discussion
A prime example from the donut market is the Dunkin’ Donuts marketing campaign. They use social media to entertain and create enticing and engaging content that customers cannot resist trying out. For example, when the internet was filled with the image of “what color is the dress” Dunkin’ Donuts took this opportunity to promote their brand. The business posted a photo of their donuts with the caption “Blue/black or white/gold, they’re delicious” (DunkinDonuts). They amused their audience, jumped on the trends, and went viral with their post. Thus, a business can increase brand awareness by posting content on different platforms (Zafar et al. 10). By setting up the right content strategy, the donut shop will increase its visibility, and more and more people will start visiting the business consistently.
Email Marketing Software Provider
Most companies that are successful in their digital marketing work with content marketing as part of their strategy. Unlike B2C strategies, B2B content should focus on showing potential partners examples of exceptional partnerships (Babenko et al. 5). With the help of clever content marketing, one can accelerate the maturation of potential customers stuck in uncertainty or a situation of partial decrease in purchasing power. Modern B2B marketing is based on multi-faceted relationships between businesses, customers, and contacts.
Conclusion
A prime example is SAP, the largest provider of enterprise software. The company uses many communication tools, including email, blogs, social media, and virtual and in-person events, to uncover more collaboration cases to reach the right decision-makers (SAP Software Solutions). Using customized content marketing strategies, SAP has reached leaders and stakeholders in critical industries and developed a robust lead generation cycle. By increasing traffic, an email service provider can demonstrate the expertise of their business and thereby gain profitable partnerships.
Works Cited
Babenko, Vitalina, et al. “Factors of the Development of International e-Commerce under the Conditions of Globalization.” SHS Web of Conferences, vol. 65, 2019, p. 04016.
“DunkinDonuts.” Twitter, 2015, Web.
“SAP Software Solutions: Business Applications and Technology.” SAP, Web.
Zafar, Abaid Ullah, et al. “Relation of Impulsive Urges and Sustainable Purchase Decisions in the Personalized Environment of Social Media.” Sustainable Production and Consumption, vol. 25, 2021, pp. 591–603., Web.