Introduction
Since Coca-Cola has survived for more than a century, its longevity can be attributed partly to a shared sense of purpose amongst its employees rather than the company’s stockholders or investors. The desire to investigate goes beyond the company’s financial performance and examine its relationship with its employees (Morris, 2022). Further, by focusing on human behavior and the company’s workers, we want to uncover what makes Coca-Cola special. This interpersonal review is meant to delve more deeply into personal actions and behaviors, Company structure and procedures, and personal factors and behaviors. The manager-employee dynamic and the impact of the abovementioned factors will reveal the company’s productivity during the past decade.
Individual Behaviors of Coca-Cola
The consumer behavior study analyzes how people spend their time, money, and energy on consumable goods (Lee, 2020). This encompasses the items purchased, the motivations behind those purchases, the timing and location of those purchases, the frequency with which they are made and used, how those items are evaluated following purchase, the effect of those evaluations on subsequent purchases, and how they are disposed of. Businesses exist primarily to make a profit from their interactions with customers. Maximizing one’s company’s profits by keeping as many customers as possible happy is, thus, the bedrock of any enterprise.
Groups’ Behavior
Customer satisfaction is always challenging to achieve. A buyer can claim he has certain wants and needs but must follow through. His true reasons for doing what he is doing could be hidden, and he could change their mind at any time. Coca-Cola Led the Coca-Cola India system with extraordinary strategic vision, fostering brand advocacy and customer loyalty among Indian consumers due to the company’s dedication to them (Morris, 2022). Moreover, in the wildly successful market for Coca-Cola Corporation-branded drinks.
Consumers’ Behavior
The study of consumer behavior includes not only the buying and selling of things but also their consumption and eventual disposal. The marketer is vested in how the product is used because it can inform its positioning and enhance sales (Ali & Anwar, 2021). Disposal of products is also of interest because it is the source of many environmental problems (such as motor oil being dumped into sewage systems to avoid the recycling cost and waste stacking up in landfills).
Despite these differences, consumers still have many ideas and feelings for the company. To uncover these, the analysis of potential customers’ wants, perspectives and shopping habits will be useful in creating new products, pricing structures, methods of communication, and other marketing components. Inside the large majority of markets, though, consumers differ greatly in terms of individual Buying patterns. Coming to grips with these variances is a difficult assignment for the marketing strategy.
Communication With Customers
Research and education in consumer behavior are flourishing as it has great practical relevance for market research and others involved in the buying process (Bahar, 2020). Understanding consumer groups with unmet needs and wants is crucial for any business, and this is one of the main goals of consumer behavior research. One of the key tenets of contemporary marketing theory is the idea that the needs of customers should drive every facet of a company’s operations. Determining the relative importance of the components and skillfully adapting and using the so-called information to a balanced marketing mix presents a significant task for marketers. In other words, the marketing strategy needs to be crafted so that the target audience sees the product’s features as solving their issues and meeting their wants. Any consumer study aims to tease out the underlying and opposing currents in the consumer’s psyche. It examines why successful companies utilize marketing strategies and techniques rather than focusing on the effects of these strategies and methods.
Company’s Culture
From the point of translating pharmaceutical products into a commodity consumed by a vast population of persons across the country and, increasingly, the world, Coca-Cola has written a history that will live on in indelible ink. Coca-Cola, or “Coke” as it is more often known, is a global beverage company with headquarters in Atlanta, Georgia, with an annual tradition of airing a massive holiday advertisement near the end of each year (Morris, 2022). What sets Coke apart, and what have been the primary indicators of why the corporation has flourished over the past century? Well, the solution can be found in its inhabitants. Responsible and contributing staff members propel the organization each day, making it among the most successful businesses in today’s economy, and a Fortune 500 company ranked at number 93 (Morris, 2022).
Work Teams and Behavior
Success is only possible by first addressing the broader issue of employee motivation. Coca-Cola places a high priority on annual and quarterly performance appraisals, which help to boost efficiency throughout the company. As Ali & Anwar (2021) points out, keeping lines of communication open is important since it facilitates an assessment of job satisfaction from the employer’s and worker’s points of view. Ali & Anwar’s main goal is to ensure that everyone who works for the company has a high level of job satisfaction and that they feel welcome enough to cultivate meaningful relationships with coworkers and contribute to the company’s success as a unit (2021). If employees have a good rapport with their coworkers, they are much more inclined to receive substantial support if they ever face difficulties on the job (Zhuang, 2022). This, in turn, increases their sense of job satisfaction. He argues that managers are obligated to help with this kind of thing for the good of the whole business.
Jobs And Design of Work
When working with a large corporation like Coca-Cola, one of the biggest obstacles a manager may face is learning to deal with a wide range of personalities and figuring out how to get along with everyone involved. Scott et al. stress the necessity of managers having emotional stability, which is crucial in times of stress. Nonetheless, emotional intelligence should be required not just for problem-solving but also for productivity’s sake. A manager’s success hinges, in large part, on his or her skill at preventing and resolving conflicts because this is the foundation upon which the company’s growth and development rest (Mathews et al., 2021). Employees must be vigilant, focused, and motivated to complete their work without constant micromanagement from a manager, giving new meaning to the adage. For a team to function at peak efficiency and production, every member must contribute at least 50% of the time.
Organizational Design and Structure
The manager always encourages staff to give their all at work. A manager’s policy of open doors and a judgment-free zone are two of the most critical things they can do for their staff (Mathews et al., 2021). To put it another way, doing so helps to enhance employee morale and excitement, increasing the likelihood that they will feel like their work is important. The soft drink industry is a battlefield, with Coca-Cola and Pepsi as the dominant players. The competition amongst them for shelf space in stores is constant and intense. The competition includes price gouging, imitation commercials, legal disputes, etc. Coca-Cola returned to India after an absence of 21 years in October 1993, when it was first introduced in Agra.
Managing Change
In 1990, after liberalization and the openness of markets to multinational corporations, Pepsi entered the Indian market; for Indigenization, it added the term Lehar (Lee et al. 569). The mission of Coca-Cola India is to broaden the range of occasions and times of the year when people can enjoy a soft drink. Coke’s 21% market share can be attributed in part to the success of its “mini” 200 ml bottle. Of 141 million unit cases, 141 million were sold in India by Coca-Cola. However, the 79 million cases produced by the Pepsi Company were by far the most numerous. Coca-Cola and Thwacks together accounted for 42% of the soft drinks market in 2021, with other beverages such as Limca, Mazaa, Pepsi, and Mango accounting for the remaining 16% (Dai, 2021). The PepsiCo brand holds a 42% share of the market.
Organizational Culture
In light of the data, we may say that. Coca-Cola currently dominates the worldwide beverage market. Coca-Cola products and logos have come to represent quality and reliability in the marketplace (Morris, 2022). In addition, year-over-year sales of numerous brands are on the rise. Moula-Ali, Vijayawada, Srikalahasti, and Athmakur have increased production capacities to keep up with the rising demand (Morris, 2022). The Coca-Cola Company has a strong sterling reputation as a globally recognized brand, and most customers are pleased with the product’s quality, pricing, and other attributes. Acknowledgment goes to everyone at Coca-Cola for all their hard work, as the company would not be where it is now without its employees’ dedication and vigilant monitoring of the market.
Conclusion
Coca-Cola is the master of productivity; if they achieve, they will be rewarded, and the corporation will be able to maximize earnings while maintaining pleased consumers. Product to customer. Customers and vending machine companies buy finished Coca-Cola branded beverages from our bottlers, who then sell them to end users. Marketing strategies- how Coca-Cola communicates its strategy. Because of the rise of modern communication technologies, Coca-Cola’s efforts now focus mostly on social media and other online platforms. It heavily uses social media and other digital marketing sites to spread its message online. Coca-Cola has opted out of a complex product-focused marketing strategy in favor of selling the lifestyle, emotion, and association associated with its brand. This makes the brand ubiquitous, accessible, and translatable in any language or context.
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