If one needs to develop a marketing plan, one should draw significant attention to choosing an appropriate marketing strategy. The After-Hours Academy offers service to multiple customer groups, meaning that versatile marketing approaches are needed. On the one hand, the enterprise contributes to positive change among students and their families. Since minors and their relatively young parents are active users of the Internet and social media, it is appropriate to rely on online marketing strategies (Xu et al., 2021). That is why organizations decide to create and distribute social media posts. On the other hand, schools, staff members, and even governments are also interested in promoting the enterprise. Even though these stakeholders use the Internet, it is rational to rely on offline marketing strategies to address them (Xu et al., 2021). Thus, two marketing materials, including a social media poster and a flyer, will be provided.
Reference
Xu, C., Park, J., & Lee, J. C. (2021). The effect of shopping channel (online vs offline) on consumer decision process and firm’s marketing strategy. Internet Research, 1-17.