Business Essay Samples: Page 3

The GameStop and Tesla Firms’ Business Ethics

Introduction Promoting ethics at work helps to build a strong company culture that benefits managers and employees. The public and private sectors are losing billions of dollars due to lawsuits involving the immoral and fraudulent conduct of their employees. At the same time, some businesses stay bankrupt, and others suffer...

Implementation of a Continuous Education Program in the HR Department

Introduction Ensuring the sustainable and productive work of the HR department in the organization is an important and responsible task that directly affects the quality of executive activities and employee productivity. HR specialists are involved in a number of important operational procedures and tasks, for instance, recruiting, load balancing, and...

Alibaba’s Acquirement of eBay and Market Expansion

Introduction Alibaba Company is China’s most extensive network business and the world’s second-largest networking business. The company is illustrated as the Yangtze river crocodile in contrast with the rival eBay, which is highlighted as a shark in the ocean. The organization was launched to the international financial sector with the...

Google’s Organizational Culture

Background Organizations worldwide are often successful because of their way of doing things. Each organization has its way of making profits and improving its operations. Culture is the primary tool that drives employers and employees to work hard and achieve their goals. Without culture in any system, even the society...

Gender Diversity in Leadership: Bestfoods

Background Diversity in leadership entails diversity in thought, with teams that are full of people with diverse experiences, backgrounds, and perspectives being more likely to develop ideas covering a broader spectrum of actions and strategies that can be used in business. The Bestfoods case study is dedicated to the exploration...

Working with Youths: Challenges and Solutions

Introduction Securing a well-paying job during their youth stage is the wish of every parent to their children; moreover, some governments have laws that consider youths for employment. Nevertheless, working with youths remains a challenge because most of them are inexperienced; likewise, some are facing financial and social depression, thus...

Lehman Brothers: Risk Management Failure

Executive Summary This paper highlights the importance of effective risk management in corporate governance. The focus of the investigation is on the collapse of the Lehman Brothers Investment Bank during the 2007/2008 global financial crisis. Four key objectives underpin the probe and they focus on identifying reasons why managers ignored...

Workplace Equality & Equity Leading to Success

Based on the semantic and substantive component of the concept, it is necessary to emphasize that equality means accessible rights and opportunities for realizing one’s potential, regardless of gender, age, religious beliefs, and sexual orientation. Indeed, everyone deserves an objective, honest, respectful, and fair attitude towards their person, and in...

WorkSafe’s Goals for Workplace Health and Safety

WorkSafe, a regulator in New Zealand, has implemented three crucial goals to improve workplace health and safety in the country. The team believes that this may prevent negative outcomes and decrease workplace risks, motivating all sides to cooperate. On their website, WorkSafe have a broad range of important documents, surveys...

Employee Development and Team Building: Participative Leadership Style

Introduction A company’s long-term success is determined by its ability to provide effective leadership. It is possible for Millennials and Generation Z personnel in the banking sector to continue to benefit from what baby boomers and Generation X have worked so hard to establish. According to Chillakuri (2020), Generation Z...

The Corporate Social Responsibility Strategy

Introduction It is important to note that corporate social responsibility, or CSR plays a critical role in modern organizations’ strategic objectives and frameworks. The main reason is manifested in the fact that enterprises are becoming more impactful and influential in social endeavors, which means that corporations can no longer ignore...

The McDonald’s Corporation Marketing Plan

Introduction McDonald’s is one of the best-known brands across the globe. It has constantly built its brand by listening to its customers and responding effectively. The corporation has used its brand reputation to open several local and international outlets (McDonald’s, 2022). However, McDonald’s faces a number of issues in marketing,...

Nokia: A Value Chain Case Analysis

Nokia is one of the main actors on cellular market, with its product being known worldwide. Thus, it is important to conduct its value chain analysis, which will done in accordance with Tim Stobierski’s article and consist of three parts: presenting The Value Chain Activities of Nokia, discussing the costs...

Caterpillar Company, Inc. Analysis

Background Goalsetting is vital for any business that strives to be as successful as possible, as it allows the company to map out its strategy and determine key performance indexes to evaluate its progress. While long-term goals usually refer to more general achievements and summarize the company’s main direction, short-term...

Communication at the Workplace: Key Aspects

Introduction Communication is a significant part of everyone’s life. Every day people actively interact with each other and create a society on a small scale. This type of interaction also includes the possibility of discussing certain things, as well as communication between a group of people to establish personal or...

Insurance Payments for Supermarket Employees

Introduction Medical insurance and a package of benefits provided by employers to employees are the main things that candidates may be interested in when applying for a job. This is one of the leading criteria when choosing a workplace and an enterprise. Some companies use insurance to attract valuable employees...

The Impact of Person-Environment Fit on Organizational Commitment

Abstract Background. The ICT sector in the UAE has been developing rapidly with support from the government that provides aid in the form of licensing and policies that promote business activity. By 2025, this industry will experience a compound growth of 3.5%, which will affect employment and organizational management strategies....

Impact of Strategic Positioning on Profitability

A Strategic Situation at Uber Which Needs Resolution Environmental and Industrial Forces That Drive and Constrain Strategic Options for Businesses There are external factors that can affect a company’s operations’ success. Whereas they influence organizations differently than internal factors, for example, turnover rate, a manager considers them during planning, leading,...

Fairness and Equality of Executive Pay

From a personal perspective, CEO pay is excessively high in the current state of affairs. In relation to this issue, I take the position on the basis of socialist principles that presuppose relative equality in the distribution of income within society. At the same time, socialism-related equality and fairness do...

Discrimination and the First Amendment Relationship

Nowadays, every business expresses its political and social views differently. Chick-fil-A is one of those examples, as they have expressed their views on LGBT rights, which they tried to reverse. The complications surrounding that aspect are based on cases similar to the Colorado bakery denying services to an LGBTQ couple...

Four Seasons Hotels and Resorts’ Customer Relationship Management

Introduction Four Seasons Hotels and Resorts is one of the most developed hospitality companies with a global presence. The international character of this hospitality company shows that its leaders can adapt to clients’ requirements from different countries and provide them with high-quality services depending on their diverse needs. This paper...

The After-Hours Academy: Marketing Approaches

If one needs to develop a marketing plan, one should draw significant attention to choosing an appropriate marketing strategy. The After-Hours Academy offers service to multiple customer groups, meaning that versatile marketing approaches are needed. On the one hand, the enterprise contributes to positive change among students and their families....

An Ethical Entity of Starbucks

Introduction Business ethics is the term used to describe the moral standards upheld by businesses. It outlines appropriate conduct for the business’s strategies and decision-making. Starbucks operates the world’s biggest coffeehouse chain and is widely regarded as one of the most popular and well-known consumer brands worldwide. The purpose of...

Coca-Cola Marketing Mix Case Study

Coca-Cola is a company with a long history and solid reputation. The drink with the same name is widely recognizable and can be found in countless places across the globe. Its success, apart from everything else, implies a sophisticated marketing strategy. According to Armstrong and Kotler (2020), it can be...

Sales Leads Generation Methods: Case Study

Introduction Aside from some sales lead generation methods provided by the Logistics Company, it is reasonable for Jennifer to resort to networking and the company sources tactic. Making use of these approaches can increase Jennifer’s chances of success during the attention stage of the AIDAS model (Tadajewski, 2020). To start...

Characteristics of Financial Managers

Irrespective of the nature of an organization’s work, it is important to have a financial manager. A financial manager’s primary objective is to plan, organize, control, and direct organizational finances in a manner that complies with relevant laws and regulations and brings organizational success (Al Ahbabi & Nobanee, 2019). A...

Merger Plan Implementation and Success Factors

Introduction The organization could be described as a comprehensive organism providing services or selling general products. The system that works to achieve common goals consists of a complex structure and, most importantly, people. The author has been chosen as an organizational development practitioner to ensure a smooth merger of two...

The Lululemon Athletica Company’s Analysis

Introduction Lululemon Athletica is a manufacturer and retailer which produces and sells shirts, jogging pants, leggings, sweaters, outerwear, and underwear, as well as hair accessories, purses, yoga pads, plastic bottles, and home healthcare goods including deodorant and shampoo. Lululemon has a global retail network and offers all of its items...

Evaluating the Transformational Leadership Model

A pastor as a transformational leader is mandated with the responsibility of encouraging, inspiring, and motivating the followers. This is aimed at creating change that would help in growing and shaping the future of the church. In his scholarly study, Bolsinger observed that “the leader in Christendom was charged with...

The Wie Company’s Accounting Research

Introduction Wie company is celebrating two years of existence in the competitive sports production industry. The company wishes to thank its stakeholders for the corporation and hard work inputted during the short-term business period. The organization has made significant progress since its launch and dreams of better future achievements. Today,...

Apple and Microsoft Firms’ Financial Ratio Analysis

Summary Microsoft is considered the most successful multinational computer technology corporation in America. It was founded on April 4th, 1975, in a collaboration between Bill Gates, a former Harvard college dropout and Paul Allien (Gates 3). Microsoft has tremendously grown and has become the largest software company in the global...

Caterpillar Inc.’s Strategic Management

Global Goals and Efficiency To determine the effectiveness of Caterpillar Inc.’s strategies. It is necessary to determine the organization’s goals, which it seeks to meet, and a plan to achieve them using available resources. Due to limited resources, efficiency is determined by the company’s competitive advantage, which increases through strategic...

The Robot Creative Firm’s Organizational Change

Summary It is hard to disagree that leading a business is not an easy process. While managers’ and principals’ focus may be on introducing new services and products or upgrading technological solutions within their company, other aspects may decline and lead to reduced performance. This is why it is essential...

Apple’s Website as a Global Marketing Tool

Introduction Apple Inc. is among the largest and most profitable technology companies with a global presence. In the digital age, developing the right marketing strategy requires the skillful application of various non-physical information dissemination channels, and Apple’s official website, apple.com, contributes to its overall strategic approach. Apple uses the website...

The Mountain Dew Firm’s Competitive Analysis

The case study presents a situation where Mountain Dew needed to compete with both old rivals and new entrants. In the case of the former, both Coke and Pepsi were no longer the only direct competition in the market. The main reason was the rise in popularity of noncarbonated soft...

Netflix: The Amazon.com of Something… DVDs?

Introduction Many articles and works related to the popularity and development of Netflix were studied to write the work. This streaming service has brought many innovations to the streaming industry over its history. The target market for Netflix includes men and women aged 17 to 60 and middle-income families. Netflix...

Starbucks Coffee Connection With Ethics

Introduction Starbucks Coffee is an international coffeehouse that began as a single store in Seattle’s Pike Place Market in 1971. Entrepreneur Howard Schultz founded the company and instilled several strategic initiatives, including solid brand creation, premium product development, and company expansion to international markets (Lombardi et al., 2021). The company...

School Bus Loading and Unloading Procedures

Students riding a bus from home to school and back has become such a common concept that it is often taken for granted, with few people questioning the mechanics thereof. However, from a business standpoint, the specified procedure may seem slightly more complicated than expected (Li et al., 2022). Due...

The Enron Firm’s Fall and Breach of Ethics

Introduction By the end of the 20th century, Enron had become one of the world’s largest and most successful energy trading companies. Enron’s stock rose by 56 percent in 1999, while the Standard & Poor’s (S&P) 500 index increased only by 20 percent. Enron’s results in 2000 were even more...

Channels of Distribution

The Value of the Distribution of Products Distribution involves ensuring that goods are available at the right place for the consumers to purchase them. Various elements of distribution used by manufacturers have considerable significance to the products. Channels of distribution facilitate selling and distributing products from where manufacturers produce them...

Supervisors in Workers-Management Conflicts

The conflict between the management and workers regarding how much money should the former pay the latter for their labor is inevitable. Workers are determined to sell their skills at the highest price possible. On the other hand, the management focuses on hiring the best skills at the lowest price...

Transformational Leaders and Employees Relationships

The main topic of this study is to clarify the relationship between transformational leaders and employees. Since there were gaps in the study of such practices’ impact on performance, the author’s goal was to close this lacuna with his preliminary research (Caillier, 2014). In this context, a research question’s choice...

Tesco Plc.’s Strategic Marketing

Introduction The grocery store segment highly depends on the levels of customer satisfaction. To stay competitive in their segment, grocery store chains must be highly attractive to potential clients. Tesco is a British retail chain specializing in groceries and other merchandise and is the third-largest multinational retailer worldwide, with locations...

Profession of Arms and Human Resource Management

It can be challenging to provide a brief definition of the Profession. This term incorporates a range of values and guiding principles outlined in the Army Code of Conduct, the Army White Paper, and other documents (U.S. Army, 2010). Therefore, Army leaders are individuals who comprehend the importance of these...

Poshmark Inc.: Company Overview

Poshmark Inc is an online platform where users can buy and sell new and used products in categories such as apparel, furniture, and technology. Over eighty million individuals in the United States, Canada, and Australia have already signed up to use this company’s services (Poshmark, 2022). In the company they...

Marketing Principles and Practice

Introduction To a great extent, some marketing professionals, such as managing directors (MDs), lack adequate comprehension of the marketing role in a venture. Therefore, hiring the appropriate expert is essential as it enables the business to expand while mitigating all the marketing challenges, thus increasing productivity. The company’s senior management...

“The False Promise of Meritocracy” by Cooper

Asking the question to the reader is an effective strategy for keeping their interest. While reading a text comprised of similar sentences, it is easy to miss some information by switching to skimming. Questions are formed differently, and this difference may cause and renew the reader’s attention. Unlike declarative sentences,...

Online Technologies Benefits for Businesses and Consumers

The advancement of the modern era, when technology has become essential, is especially important for businesspeople today since it allows them to advertise their goods online and draw customers to their online store. Businesses that focus on online operations gain immensely due to the opportunities that come with online technology....

Does Marketing Create or Meet Consumer Needs?

There is considerable debate over whether marketing creates or meets consumer needs. When it comes to consumers, many of them believe that marketing creates needs. They feel that, through their strategies, marketers expose consumers to the risk of purchasing unnecessary products and services, which forces people into a spiral of...

The TUI Group’s Economic Climate

Introduction The economic climate of The TUI Group will be analyzed in this study. One of the primary objectives will be to investigate the company’s micro and macro environments. There will also be a discourse on how the characteristics of the business environment affect the company’s performance and how it...

WingBird’s M-Commerce Solution

WingBird is an apparel company that operates in the U.S. with its headquarters in Chicago. The company is one of the fashion firms that were established in the wake of COVID-19 due to the increased demand for personal protective equipment (PPE). Although the company initially specialized in manufacturing masks, gloves,...

Analysis Seafood Business Proposal by the Naoero Emor Limited

The Seafood Business Proposal provided by the Naoero Emor Limited is focused on providing premium-quality salted, dried fish to local people while maintaining adequate conservation methods. The point of the proposal is to encourage the establishment of the company to promote local business and retain traditional methods. In order to...

Discussion of the Resource-Based View of Competitive Advantage

Summary The resource-based view (RBV) is a beneficial organizational management tool that heightens the attention of a rising figure of researchers. The popularity of this significant modern theory originates from the fact that it links strategic and organizational insights (Chahal et al., 2020). It analyses and defines business resources to...

Talent Management in the Qatar Steel Company

Introduction Talent management is one of the most important aspects of any company, which may guarantee the further growth and flourish of the organization. The proper planning and the organization of the talent management processes provide an opportunity to expand the possibilities of the firm since human capital is a...

Aspects of Social Entrepreneurships

Social entrepreneurship combines a social orientation of activity and an entrepreneurial approach. It is a business solution to a social problem, a balance of social goals and a commercial component, where money is not a goal but a means to achieve these social goals, allowing the entrepreneur to remain sustainable...

The Etihad Airways Firm’s Strategic Management

This report will focus on the Etihad Airways company to analyze how the company functions in current conditions and describe how the company aligns the internal processes following the organization’s strategic plans, mission, and vision. Etihad Airways was launched in 2003, and now it is the second-largest national airline company...

Ethical Concerns of Organizational Change

Change is an essential and inevitable component of any process. Whether it is evident or innocuous, certain differences will always transpire. It is especially true of organizations, which encompass numerous people and processes, all of which are susceptible to change. However, the appearance of differences does not always presuppose that...

The Barlow Collins Customer Marketing

Executive Summary Critical assessment of the company’s standing is essential for addressing the present complications. Barlow Collins, a small medical clinic in the UK, is currently experiencing a customer marketing problem that limits its growth and forces the executives to rely on recurring clients as a source of revenue. To...

Under Armor Organization: Strategic Plan and Policy Analysis

Introduction Under Armour is a multibillion-dollar apparel corporation. While Kevin Plank was playing fullback for his college, he observed how the compression shorts remained dry while the t-shirts remained damp and heavy (Lussier & Kimball, 2019). He began by selling the concept to NFL players and collegiate teams he knew....

Nike Balance Achieving Case Study

Summary The purpose of the paper is to analyze an American sportswear company Nike. It owns of one of the most recognized brands in the world – the Nike brand. Nike is an important company because it managed to achieve the balance between adhering to sustainability goals and winning the...

Management: Conduct a Job Evaluation

Job evaluation is crucial to the company’s work and is essential in obtaining results. Every large company carries out such an action to understand the role of a person in the company, in particular, to consider his work and determine the salary he will receive. In addition, job evaluation is...

The Amazon Company’s Human Resource Practices

HR Strategy The company has a program- Bar Raiser- among the tools for selecting the best candidates. It ensures that each new employee is better than half of the people previously hired for a similar position. A number of people who have conducted more than 25 interviews are selected among...

Project Microfinancing: The Risks of Lending

Microfinancing is a system of offering small loans to business owners who may not be able to access loans from traditional banking platforms. To qualify to get a loan from a bank, a substantial amount of documentation is needed, and the borrower needs to convince the lender that he or...

Resolving Conflicts in Organizations

Introduction Conflict is an essential element in the functioning of any society. In the current world, when the speed of life increases daily, and when people connected by ties of joint business activities collide in their interests, a confrontation occurs often. It disorganizes people and puts them in a state...

The Australian Live Export Industry

Australia has been exporting livestock, primarily cattle and sheep, to more than 60 countries since the 1880s. According to recent research, the live export industry is a significant part of Australia’s gross domestic product (GDP), contributing over $2 billion annually. However, there has been an increasing concern in society regarding...

Corporate Social Responsibility and Employee Satisfaction

Abstract The current paper extends empirically the CSR literature by investigating the linkage between CSR and job satisfaction and employees’ retention. Besides, the paper cites the impact of Covid-19 pandemic on the employment industry. The pandemic has seen many employees’ working contracts terminated, suspended or even forced to survive on...

Evaluating Management Consultancy’s Purposes

Critique The paper by Radnor and O’Mahoney investigates on the implementation of operations management innovations in the public sector, most notably, the role management consultancy plays in the process. The scope of the research involves both the public and the private sectors that are compared and contrasted, which allows a...

Effective Pricing Considering Manufacturer and Wholesaler Mark-Ups

Pierogi’s and More’s target price allows the company to gain a 45% mark-up from its products while simultaneously accounting for a wholesaler’s probable mark-up of 30%. The company has a selling price of $5.99 as it aims to remain in the high-end market. It is inclined to offer similar pricing...

Ethical and Legal Issues Facing Case Managers

Background Difficult situations, a disorganized health care system, and the existence of financial constraints influencing life-altering choices sometimes raise ethical issues. A multidisciplinary team of doctors, nurses, and therapists, all of whom have different backgrounds, specializations, and viewpoints, will also be involved. The professional case manager is at the heart...

Apple Inc.’s Dilemmas Regarding International Laws

Apple Inc. is an American corporation, one of the pioneers in the field of personal computers and modern multitasking operating systems with graphical user interfaces. With its innovative technology and aesthetic design, Apple has created an outstanding reputation, comparable to a cult, in the consumer electronics industry. The ethics of...

The Impacts of Communication Ethics on Workplace Decision Making

Working With Conflict Management Styles The root causes of communication issues in the workplace are similar to the general communication issues. Thus, the solutions to these issues can be similar in the first stages. However, the workplace provides a unique environment that may produce different communication outcomes (Alyammahi et al.,...

Branding Dr. Brown Soda in China

Branding is creating a positive perception of a service, product, or company, which involves slogans, themes, and logos, in the market. It is an important factor to consider when introducing a product into a new and unique market since it determines the success of the product. Companies assess policies, culture,...

The Tru Royalty Travel Firm’s Crowdfunding Campaign

Funding Goal and Length of the Campaign Tru Royalty Travel (TRT) is a revolutionary business to organize international trips for students, couples, and individual clients. It plans to offer the Student Watch service to ensure constant oversight by security officers in the case of trips for school-aged children. It is...

Customer Satisfaction Service Development

There are a considerable number of factors that directly affect customer satisfaction with a company’s service. These factors may seem insignificant at first glance, but they play a decisive role in a customer’s ultimate experience with a company. There are a variety of measures aimed at increasing customer satisfaction, which...

Innovative Culture and Motivation in Business

Innovative culture starts with creating an environment that is more open to new ideas and that provides employees with opportunities to express and develop their ideas. Such a culture of a company allows it to manage its development more efficiently using the employees’ ambitions and goals. New approaches to management...

Concepts and Applications of Information Technology

Introduction Relevant data and expertise are two intangible assets crucial for achieving accomplishment in any corporate world. Company information innovation blends professionalism, telecommunications, and material competence efficiently. The institution’s risk management, organizational resilience, and corporate strategies can be bolstered by the company’s efficient communication process and intelligence. European Personnel Recovery...

Marketing Mix and High-Quality Service

Introduction The marketing mix is one of the crucial tools for the business industry that is used to promote the product and find the right segment for the particular goods. This is a set of methods and strategies that are supposed to increase sales and revenue and reach potential buyers....

A Risk Register for the Lucky Me Animal Rescue Adoption Event

Risk Register Plan No. Risk Potential Impact Probability of risk Occurring Prioritization of Risk Mitigation Strategy 1. Health and safety risk It leads to staff or customer health complications, and the company’s reputation may be at stake. Highly likely Most important Implementation of avoidance strategy. 2. Communication risk Lack of...

The Home Depot Firm’s Output Problems

Home Depot’s Problems Home Depot is a well-known and large American company that offers a wide range of construction products and tools. Although this corporation is quite successful to date, it had several problems with output not so long ago. At the company, two points were considered problematic: the CEO...

Creating a Good PowerPoint Presentation

Introduction Microsoft PowerPoint entails software that is used to prepare a presentation in slide form using words, pictures, audio, and videos. A good PowerPoint presentation should be easy to read and appealing to the eye. The presenter is required to have good skills in a presentation to relay information correctly....

Implementation of A CRM Solution in Laurs & Bridz Company

Laurs & Bidz (L&B) is a prominent Indian pharmaceutical firm that distributes its medicines all over the world. It engages in the manufacture of combination medications and has a diverse portfolio that includes pills, injectable, and novel drugs. Among the products in the catalog are painkillers, antibiotics, as well as...

Impact of Pandemic on Global Supply Networks

Introduction The article examines how the unexpected coronavirus caused a high demand for sanitary equipment. According to the report, the new coronavirus spread quickly throughout many nations worldwide, triggering a surge in sales of hand sanitizers and sanitation items in many foreign marketplaces (Krishna, 2020). Due to the rapid rise...

Self-Organizing Criticality and Decision-Making Units

Self-Organizing Criticality According to Sternberg (2002), self-organized criticality (SOC) is the capacity of complex systems to develop toward a second-order transition phase. Interactions between system components result in scale-invariant events that benefit the system’s performance. Earthquakes and squeaky chalk function similarly; therefore, this phenomenon may be explained. Because the chalk...

Using Research in Decision-Making

One particular decision that required extensive research involved inquiring about ways of enrolling my daughter into a new school with tuition payment. Considering the different factors influencing the decision, intuitive resources were not credible enough. Therefore, actual research had to be conducted to achieve the optimal solution. The process included...

Evolution of Leadership and Management Theory

Introduction The concepts of leadership and management are quite broad, which might result in confusion and misunderstanding. This presentation utilizes the definition of leadership formulated by Yukl (2013), in which it is perceived as a process of influencing others. As such, leadership implies interaction with subordinates to make them understand...

Google Inc.’s Employee Retention Practices

Human resource (HR) departments have a crucial role in building prosperous businesses and creating an effective workplace environment. In large companies, such as Google, the number and diversity of employees make HR management more complicated: maintaining their satisfaction with the job and building retention practices require considering various needs and...

360-Degree Evaluation in Business

Introduction Control, supervision, feedback, and evaluation are critical aspects of communication between managers and employees. An effectively provided evaluation is a factor of influence in ensuring employee productivity and achieving the company’s goals. This paper studies one of the methods for evaluating employees’ performance – 360-degree evaluation. The paper explores...

Strategies To Consider for Reducing Staff

During Covid-19, many restaurants became more vulnerable, and their earnings decreased significantly, forcing the management and owners to take action. Due to the unforeseen and unpredictable nature of the pandemic, owners had to reduce staff and focus on safer approaches to serve the customers. Among the most evident decision were...

Motivational Interviewing and the Stages of Change

People at different stages of change require various incentives and types of support to move forward. At the same time, a person can stay at each stage of changes for as long as he or she likes, and returning to the original behavior after already achieved changes means sequentially going...

Challenges in Implementing and Controlling the Marketing Plan

Introduction Implementing a marketing plan is essential for a company striving to maximize its market presence and competitive advantage. Chester Zoo performs in the challenging sector of the recreational economy, where multiple factors predetermine its marketing opportunities. When developing a marketing plan, Chester Zoo should consider risks associated with the...

Moral Issues in Business: Workplace Health and Safety

Introduction Workplace health and safety is an ethically discriminatory practice relevant to modern business. Organizations often disregard the rights of their employees for safety conditions of work, which leads to the development of chronic illnesses, mental health problems, injuries, and even deaths. The critical detail is that business lacks supervision...

Analysis of Costco Company

Introduction The company’s business model is a membership-only warehouse club, meaning that each client pays a membership fee to access Costco’s selection of goods. The majority of profits for the company come from membership payments, as the products themselves are sold especially cheaply. Company’s business model This model is extremely...

The Concepts of Employee and Customer Satisfaction

Within the economic environment of the 21st century, customers have been increasingly placed in the focus of attention as the key stakeholders for the majority of companies. This stance is supported by the stakeholder theory developed by Edward Freeman. Its key ideas imply that the majority of resources of an...

“Human Resources Management: Challenges in the Digital Society”

Background In the twentieth century, managers learned how to manage physical labor effectively. In the XXI century, an essential task of the manager is the need to master the art of effectively managing the mental and creative work of the employees of an organization, using various tools, one of which...

Zara vs. Uniqlo: Comparison of Brands

Introduction The global clothing market includes thousands of brands, some of which may have the same approach towards their marketing and production efforts while others choose to stand out. Zara and Uniqlo are two clothing brands that are known worldwide due to their affordability and accessibility (Assoune, 2020). While Zara...

Customer Loyalty and Its Importance in Business

Business is an extremely broad area, covering all areas of an individual’s life. In addition, in each of the niches there are a large number of competing companies that are fighting among themselves to attract customers. The most effective way to create a target audience and keep it for the...