Business Essay Samples: Page 2

Walmart Failure and Development

Walmart has entered several international countries but has not been able to duplicate its prior performance in some of them, an issue that might be ascribed to the company failing to adapt the purchase process to the local way of life. When Walmart first established a presence in Germany, it...

The Hewlett-Packard Supply Chain Management Analysis

Background Since Hewlett-Packard (HP) was founded in 1939, the company has been a front runner in technology. The organization has developed a synonymous name over the years following exceeding client expectations and loyalty. HP aimed to continue its legacy by leveraging the Internet’s power to widen customer relationships by providing...

Teams, Leadership, and Ideal Employment

I selected a small IT team where I was working on development as the primary group. Because it was creative work, I had the same standing in the group as everyone else. This is relevant to how a creative group performs. I came upon a democratic team leader in this...

Apple’s Success and Market Position

Introduction Apple is an American corporation that manufactures personal computers, audio players, phones, and software. The company is one of the leaders in unique and modern multitasking operating systems with a graphical interface. The company was formally founded on April 1, 1976, by Stephen Wozniak and Steve Jobs (Apple (AAPL),...

Netflix in India: The Way Ahead

Problem /Solution Statement In the long run, India is critical for Netflix because it is amongst the most established Internet markets in the world. Upon Netflix’s entry into India in 2016, the industry raised questions about the company’s decision. The difficulties that required the firm’s attention were whether Netflix could...

Business Communication: Key Aspects

A process of communicating information amongst employees inside and outside a corporation is known as business communications. Effective business communication relates to how employees and management interact with one another to attain business goals and adhere to core company values. Its main aim is to improve company functions, break down...

Discussion: Evaluation of Training

Summary Evaluation of training can be defined as an organized procedure of assembling facts and using those facts to develop your training. Evaluation makes feedback available to help people ascertain if the training accomplished their anticipated results while helping them make decisions about future training. According to Winger et al....

Airplane: The Business Purchase

On Possible Buying of Piper Chieftain A personal assessment of the situation of the possible purchase of Piper Chieftain by Keith Russell tells me he should not buy this airplane. The reason is many uncertainties and fluctuations associated with the numerous associated costs, benefits, and the future macro-economic climate of...

ResMed Inc.’s Financial Statement Analysis

Introduction Financial statements document a company’s operations and financial status. Governments, accountants, and corporations audit financial accounts to check for mistakes and aid in tax preparation, financing, and investment decisions. Balance sheets, income statements, cash flow statements, and equity change statements are significant for-profit financial statements. San Diego, California, is...

Mentoring Strategies and Transformative Learning

Mentoring Strategies Mentoring is an essential process in the workplace to improve the relationships among the staff members and facilitate their practices of learning. Consequently, the role of the instructional coach encompasses effective leadership, the creation of values, and setting an example for learners. Mentoring strategies might differ depending on...

Online Shopping and Securing Personal Information

Online shopping is currently an effective tool that most people use daily. Many people prefer shopping online because of the flexibility associated with this type of shopping. Various organizations have created shopping sites enabling clients to choose and purchase products based on their timeline and delivery. However, it comes with...

Financial Analysis, Appraisal and Decision Making

Interpreting financial information has never been easy as much expertise is required, especially when dealing with large companies running errands in various nations. However, the learning schedule of this unit has played a critical role in equipping students with the necessary skills required to interpret any financial information. All the...

Fenty Beauty: Project Scope Management

Executive Summary Fenty Beauty is a beauty cosmetics brand which was founded and developed by Rihanna; a singer and musician. The brand was launched in 2017 and has become a popular brand for all things beauty and cosmetics. In 2021 Fenty Beauty was estimated to be worth US $2.8 billion...

Leadership Philosophy of Two Managers in the Home Depot

Introduction The Home Depot is one of the most renowned and successful home improvement retailer companies in North America. It was founded in 1978 by Bernie Marcus and Arthur Blank (The Home Depot, n.d.). The company’s initial success, which led to fast expansion across the U.S., is explained by two...

The Dominance of Goldman Sachs in the 1990s: Analysis

Several important factors explain Goldman Sachs’ dominant position in the market in the 1990s. Firstly, considering the structure of Goldman Sachs, the bank acknowledged the fact that structural differences were required for effective management. For example, the bank’s expanding geography to overseas offices required relying more on guidance from representatives...

Enhancing Work-Life Balance at the Home Depot

The Home Depot’s inverted pyramid of stakeholder importance with the customers and then associates’ interests being the highest priority suggests that the company should promote work-life balance among its employees. Indeed, Arthur Blank – one of the organization’s co-founders – claims that he has always sought to spend sufficient time...

Enhancing Organizational Effectiveness: Recommendations for The Home Depot

Summary The Home Depot is one of the major organizations operating in the sphere of home improvement in North America. The company owns 2,300 retail stores and provides employment to approximately 500,000 associates (The Home Depot, n.d.). Such success is explained primarily by the company’s strong culture and emphasis on...

Control in Restaurant Business

Control is one of the essential tools that lets any company make its existence more efficient, productive, and beneficial. From some point, control represents a foundation, a company’s skeleton. In the restaurant industry, it is essential to use clan management to build trust and rapport among workers and allow them...

The Metaverse, a Dystopia of Tomorrow

Abstract The Metaverse is a post-reality environment, a persistent and perpetual multi-subscriber universe combining actual reality with online virtuality. It is founded on the conjunction of technological innovations that allow multisensory communications with simulated ecosystems, online objects, and persons, comprising augmented reality (AR) and virtual reality (VR). As a result,...

The Starbucks Company’s Funding Analysis

Introduction Starbucks is a worldwide famous chain of coffeehouses and roaster reserves. The business was established in Seattle in 1971 and currently owns over 16,800 stores in North America and more than 17,000 locations over the world (Yahoo.Finance, n.d.). Starbucks serves coffee, tea, roasted beans, and different food products, which...

The Nokia Firm’s Strategic Marketing Plan

Overview The previous paper (Kirsten) examined Nokia as a mobile corporation, its strategic intentions, internal and external evaluations, customer expectations, and the impact of international crises on the company and its rivals. It was identified that Nokia is attempting to dominate the present markets despite fierce competition from other mobile...

Content Marketing for B2C and B2B

Introduction Various businesses and industries regularly create content to spread the word, engaging customers and consumers with their brands. Depending on the type of business, the marketing strategy changes, but it remains an integral part of attracting customers. The significant benefit of B2C content marketing is that one communicates directly...

Foreign Exchange Risk’s Impact on Organizations

How the foreign exchange market influences business and organizational decisions An exchange rate mechanism is a tool that countries use to manage their currencies’ strengths. Most central banks use ERM as the monetary policy of their country’s economies. It is essential to ensure that domestic currency has strong controls for...

Illy Caffe’s Distribution Channels Analysis

Illy caffé is an Italian coffee company known for producing high-quality coffee in over 140 countries. Aside from the sale of coffee, Illy Company offers office assistance and sells customized espresso machines. Authorized distributors, online shops, Illy bars, HoReCa, and wholesalers provide the distribution channels for Illy caffe. The multi-channel...

Korean Bakeries: Leadership for Strategic Execution

Company Background Korean Bakery WLL is the largest industrial bakery in Qatar. It has the largest factory situation in the industrial area of Doha. The company produces all the traditional bakery products, along with decorating cakes and Arabic sweets. The company describes its history and values on its official website...

THE One Firm’s Change Management

Executive Summary A strategic approach is crucial because it provides direction by creating plans and policies to increase the organisation’s performance. Change is one of the approaches adopted by organisations to enhance their productivity (Hayes, 2022). THE One is among the organisations that have embraced change to improve their performance....

The Importance of Business Considerations

Introduction The primary problem that needs to be considered when doing business is cultural differences between people. Customers, investors, and business partners may come from different cultures, which will directly affect their spending, priorities, and values. It will be reflected in their ethical considerations in doing business, and in the...

Communication Behavior in Royal Dutch Shell Company

Introduction Royal Dutch Shell is an oil production company that provides services globally. The company’s management have different ways of communicating to their subordinates, personnel as well as customers. Chair commissioners are the head of the company where their main duty is to give go ahead on the implementation of...

Disney’s Successful Purchase of Lucasfilm

Introduction Negotiations are an essential element of everyone’s lives, and they are studied in various fields of applied study. This approach, for example, requires management technology, communication methods, and confrontation studies in societal and international affairs. Negotiations had traditionally been a substantial element of the professional activity of a small...

Driving Change and Success: Hempel Paints Case Study

Executive Summary The report majors on Hempel Paints and explains why it performs well in the coating industry. The organisation has been producing paints that meet its customers’ needs across the globe (Hempel Paints, 2021). Based on this, it is important to understand how Hempel operates in the constantly changing...

The Coffee-Flavoured Red Bull Drink Pricing Strategy

Introduction The identification of an appropriate pricing strategy is a crucial factor in starting and running a business. It applies to the launch of a new item in an existing business or production. It is worth mentioning that the pricing strategy involves the complexity of maintaining a balance. One should...

Coca-Cola’s 5-Year Marketing and Operations Strategy

Introduction In the industry of beverage manufacturing, Coca-Cola is undoubtedly the leading organization. For more than a century now, the company has had a solid history of success and glory, thanks to the company’s exemplary business strategy. Although the company started by producing and selling sweetened carbonated beverages, it now...

Automatic Data Processing Inc.’s Financial Analysis

Automatic Data Processing Company Income Statement Analysis for the Financial Year 2018 and 2019 According to the company’s financial statement, revenue reported in 2018 and 2019 were $13,328 million and $14,175 million, respectively. The figures depict an increase in the company’s realized revenue between 2018 and 2019 by 6.355 percent....

Contract Negotiation as a Leadership Challenge

Introduction A leader is someone who motivates subordinates’ confidence and interest. A director should have a vision and knows how to achieve it. A leader should ensure that a squad gets the capital and care they require to achieve their intentions. Leadership is supreme vibrant between superiors and subordinates who...

Outsourcing in Non-Developed Supplier Markets

This end of project report aimed at evaluating the effectiveness of the implementation of the sound system installation project in Doha, Qatar, for Adwar Enterprises. Even though the project was completed with a significant delay, it is considered a success, as all the planned activities were accomplished on budget, and...

Servant Leadership: Van Dierendonck’s and Liden’s Models

Introduction Society’s perceptions of leadership conduct and style are evolving. Considering the prevailing need for higher morale and person-centric management, servant leadership theory-inspired leadership is what firms need. In recent years, many theories have been posited to explain servant leadership. This approach encourages people to share their thoughts on how...

Crescent Pure: Problems and Solutions

Problem Statement Any company in a dynamically changing market needs to be adaptable, implying the ability to maintain the organization’s competitive viability. The Crescent Pure brand, whose story is described in the proposed scenario, is no exception; Crescent Pure produces low-fructose energy drinks that aim to position the product as...

The IKEA Firm’s Organizational Structure

The modern world requires many national and transnational companies to adopt the best organizational structure and the most efficient management strategies to succeed in sales. The companies choose their structures according to their long-term and short-term goals. These two components’ importance is undoubtful as they affect the workplace environment, corporate...

John Deere Company’s Stakeholders and External Factors

John Deere, or Deere and Company, is a prominent agricultural and construction equipment manufacturer, but its tractors are the Company’s most recognizable product. Agricultural and turf operations, construction and forestry, and financial services comprise Deere’s three main business divisions (Haralayya, 2021). The building and forest segment manufactures log loaders, dump...

Human Resource Management Trends and Aspects

Trends in Composition of Labor Market and their Impact on HR Changes in Composition of Active Members of Population Economically There has been recorded a decrease in the rate of birthrates leading to increased activities by women. The circumstance has resulted in increased education for women and fewer women’s time...

Walmart Benchmarking Analysis

Benchmarking is the study of analyzing best business practices used in a particular sector, comparing a business to existing competitors, and looking for the best deals available, which the firm may apply to its procedures. Benchmarking is a comparison examination when a company has to alter its course while discovering...

Selection of Personnel: Strategies of the Companies

Introduction Selecting the “right” personnel is one of the priorities for any company, improving productivity, profit, and employee morale. Such a process requires serious attention from an HR specialist or director since an incompetent approach to choosing a worker can have unpleasant consequences. This paper focuses on research, analysis, and...

Walt Disney’s Customer and Employee Satisfaction Improvement

Introduction It is possible to say that the Walt Disney Company can certainly be included on the list of the most famous and impactful organizations in the world. Together with its affiliates and subsidiaries, the Disney Company is considered to be “a leading diversified international family entertainment and media enterprise”...

The Importance of Strategy for Healthcare Organizations

Healthcare organizations are of profound importance in the life of society, as their main task is to maintain the quality of health and well-being of the population. This fact determines the need for their proper functioning and the ability to adapt to external and internal conditions. Thus, hospitals and clinics...

The Acme Toy Company Decision-Making

The only way to comprehend “ethical decision-making” is to dissect it. How should ethics be defined? Business dictionary defines ethics as the “fundamental notions and basic principles of decent human behavior.” It follows that the capacity to make choices based on fundamental or core tenets of healthy human behavior constitutes...

Difficulties in Maintaining Continuity of Food Supply Chain

Abstract This paper presents the evaluation of an article that utilizes qualitative research methodology. The evaluation focuses on every section of the article, including the introduction, literature review, methods, results, and discussion. The literature review is incorporated into the introduction, leaving it shallow and short. The study’s purpose statement and...

International Marketing Strategy

Start-ups are carried out in various parts of the world every day, and their creators are united by the desire to achieve success in the local or global markets. I agree with the statement that global markets are becoming similar; however, that does not mean that companies should omit local...

Corporate Communication in the Dragon Trip Company

Introduction The Dragon Trip company was instituted by Ramsay Kerr 2010, who was British but was brought up in Hong Kong. Ramsay Kerr was a backpacking founder who decided to start The Dragon Trip at 22 after realizing that life held more than pursuing a finance carrier. He launched the...

Information Technology Lessons for Managers

Description Information technology (IT) is becoming increasingly significant in the modern world due to the digitalization of all areas of life. The three lessons that managers can learn from this development are remote management, business optimization, and networking. While there are multiple other benefits of implementing IT in administration, these...

Cultural Sensitivity When Interacting With International Clients

Introduction Cultural sensitivity refers to being aware that cultural similarities and variations between individuals exist without them being assigned a value such as wrong or right, worse or better, and negative or positive. In this case, cultural sensitivity equates to respecting other people’s knowledge, culture, and strength. For example, New...

Googles External and Internal Environment

Introduction Different business concepts are used in the marketplace. In many cases, what seems perfect on paper ends up failing. It can be caused by problems in the company’s internal or external business environment. Knowing how to properly connect these environments, analyze their problems, and gain the necessary skills to...

The European and North American Freight Transportation Systems

Trade is an integral element of the economy of any country. Supply systems are based on the cargo transportation business – transporting products by water, air, and road transport over long distances. The stability of the freight transportation system directly affects the stability of trade and the economy. European and...

Leadership, Management & Organizational Reframing

Introduction As the world of academia expands and transforms itself, the realm of business operations finds itself bombarded with the re-invention of concepts such as leadership and management. While both are undeniably important for companies to grow and make profits, it is evident that these two notions often lead to...

Coca-Cola Company: SWOT Analysis

Strengths Products are available in a wide range of types, which is one of The Coca-Cola Company’s greatest competitive advantages. First, Coca-Cola has over 500 brands spread across 200 businesses, enabling it to have market dominance (Liu, 2022). Second, it is among the most famous brands in the world, which...

E-Commerce: The Role and Importance

The modern age of information technology has drastically altered the existing ways of doing business. This is due to the simplification of many processes due to their automation, which, on the one hand, opened up new business opportunities. On the other hand, it forced many companies to redirect their resources...

Morrisons and Sainsbury’s: Resource Management

Introduction Resource management is crucial for any company to ensure adequate financial performance and competitive advantage. According to the resource-based view (RBV), resources are the key to the superior performance of firms, as effective resource use is associated with the firm’s ability to gain a competitive advantage (Clark and Barney,...

The GameStop and Tesla Firms’ Business Ethics

Introduction Promoting ethics at work helps to build a strong company culture that benefits managers and employees. The public and private sectors are losing billions of dollars due to lawsuits involving the immoral and fraudulent conduct of their employees. At the same time, some businesses stay bankrupt, and others suffer...

Implementation of a Continuous Education Program in the HR Department

Introduction Ensuring the sustainable and productive work of the HR department in the organization is an important and responsible task that directly affects the quality of executive activities and employee productivity. HR specialists are involved in a number of important operational procedures and tasks, for instance, recruiting, load balancing, and...

Alibaba’s Acquirement of eBay and Market Expansion

Introduction Alibaba Company is China’s most extensive network business and the world’s second-largest networking business. The company is illustrated as the Yangtze river crocodile in contrast with the rival eBay, which is highlighted as a shark in the ocean. The organization was launched to the international financial sector with the...

Google’s Organizational Culture

Background Organizations worldwide are often successful because of their way of doing things. Each organization has its way of making profits and improving its operations. Culture is the primary tool that drives employers and employees to work hard and achieve their goals. Without culture in any system, even the society...

Gender Diversity in Leadership: Bestfoods

Background Diversity in leadership entails diversity in thought, with teams that are full of people with diverse experiences, backgrounds, and perspectives being more likely to develop ideas covering a broader spectrum of actions and strategies that can be used in business. The Bestfoods case study is dedicated to the exploration...

Working with Youths: Challenges and Solutions

Introduction Securing a well-paying job during their youth stage is the wish of every parent to their children; moreover, some governments have laws that consider youths for employment. Nevertheless, working with youths remains a challenge because most of them are inexperienced; likewise, some are facing financial and social depression, thus...

Lehman Brothers: Risk Management Failure

Executive Summary This paper highlights the importance of effective risk management in corporate governance. The focus of the investigation is on the collapse of the Lehman Brothers Investment Bank during the 2007/2008 global financial crisis. Four key objectives underpin the probe and they focus on identifying reasons why managers ignored...

Workplace Equality & Equity Leading to Success

Based on the semantic and substantive component of the concept, it is necessary to emphasize that equality means accessible rights and opportunities for realizing one’s potential, regardless of gender, age, religious beliefs, and sexual orientation. Indeed, everyone deserves an objective, honest, respectful, and fair attitude towards their person, and in...

WorkSafe’s Goals for Workplace Health and Safety

WorkSafe, a regulator in New Zealand, has implemented three crucial goals to improve workplace health and safety in the country. The team believes that this may prevent negative outcomes and decrease workplace risks, motivating all sides to cooperate. On their website, WorkSafe have a broad range of important documents, surveys...

Employee Development and Team Building: Participative Leadership Style

Introduction A company’s long-term success is determined by its ability to provide effective leadership. It is possible for Millennials and Generation Z personnel in the banking sector to continue to benefit from what baby boomers and Generation X have worked so hard to establish. According to Chillakuri (2020), Generation Z...

The Corporate Social Responsibility Strategy

Introduction It is important to note that corporate social responsibility, or CSR plays a critical role in modern organizations’ strategic objectives and frameworks. The main reason is manifested in the fact that enterprises are becoming more impactful and influential in social endeavors, which means that corporations can no longer ignore...

The McDonald’s Corporation Marketing Plan

Introduction McDonald’s is one of the best-known brands across the globe. It has constantly built its brand by listening to its customers and responding effectively. The corporation has used its brand reputation to open several local and international outlets (McDonald’s, 2022). However, McDonald’s faces a number of issues in marketing,...

Nokia: A Value Chain Case Analysis

Nokia is one of the main actors on cellular market, with its product being known worldwide. Thus, it is important to conduct its value chain analysis, which will done in accordance with Tim Stobierski’s article and consist of three parts: presenting The Value Chain Activities of Nokia, discussing the costs...

Caterpillar Company, Inc. Analysis

Background Goalsetting is vital for any business that strives to be as successful as possible, as it allows the company to map out its strategy and determine key performance indexes to evaluate its progress. While long-term goals usually refer to more general achievements and summarize the company’s main direction, short-term...

Communication at the Workplace: Key Aspects

Introduction Communication is a significant part of everyone’s life. Every day people actively interact with each other and create a society on a small scale. This type of interaction also includes the possibility of discussing certain things, as well as communication between a group of people to establish personal or...

Insurance Payments for Supermarket Employees

Introduction Medical insurance and a package of benefits provided by employers to employees are the main things that candidates may be interested in when applying for a job. This is one of the leading criteria when choosing a workplace and an enterprise. Some companies use insurance to attract valuable employees...

The Impact of Person-Environment Fit on Organizational Commitment

Abstract Background. The ICT sector in the UAE has been developing rapidly with support from the government that provides aid in the form of licensing and policies that promote business activity. By 2025, this industry will experience a compound growth of 3.5%, which will affect employment and organizational management strategies....

Impact of Strategic Positioning on Profitability

A Strategic Situation at Uber Which Needs Resolution Environmental and Industrial Forces That Drive and Constrain Strategic Options for Businesses There are external factors that can affect a company’s operations’ success. Whereas they influence organizations differently than internal factors, for example, turnover rate, a manager considers them during planning, leading,...

Fairness and Equality of Executive Pay

From a personal perspective, CEO pay is excessively high in the current state of affairs. In relation to this issue, I take the position on the basis of socialist principles that presuppose relative equality in the distribution of income within society. At the same time, socialism-related equality and fairness do...

Discrimination and the First Amendment Relationship

Nowadays, every business expresses its political and social views differently. Chick-fil-A is one of those examples, as they have expressed their views on LGBT rights, which they tried to reverse. The complications surrounding that aspect are based on cases similar to the Colorado bakery denying services to an LGBTQ couple...

Four Seasons Hotels and Resorts’ Customer Relationship Management

Introduction Four Seasons Hotels and Resorts is one of the most developed hospitality companies with a global presence. The international character of this hospitality company shows that its leaders can adapt to clients’ requirements from different countries and provide them with high-quality services depending on their diverse needs. This paper...

The After-Hours Academy: Marketing Approaches

If one needs to develop a marketing plan, one should draw significant attention to choosing an appropriate marketing strategy. The After-Hours Academy offers service to multiple customer groups, meaning that versatile marketing approaches are needed. On the one hand, the enterprise contributes to positive change among students and their families....

An Ethical Entity of Starbucks

Introduction Business ethics is the term used to describe the moral standards upheld by businesses. It outlines appropriate conduct for the business’s strategies and decision-making. Starbucks operates the world’s biggest coffeehouse chain and is widely regarded as one of the most popular and well-known consumer brands worldwide. The purpose of...

Coca-Cola Marketing Mix Case Study

Coca-Cola is a company with a long history and solid reputation. The drink with the same name is widely recognizable and can be found in countless places across the globe. Its success, apart from everything else, implies a sophisticated marketing strategy. According to Armstrong and Kotler (2020), it can be...

Sales Leads Generation Methods: Case Study

Introduction Aside from some sales lead generation methods provided by the Logistics Company, it is reasonable for Jennifer to resort to networking and the company sources tactic. Making use of these approaches can increase Jennifer’s chances of success during the attention stage of the AIDAS model (Tadajewski, 2020). To start...

Characteristics of Financial Managers

Irrespective of the nature of an organization’s work, it is important to have a financial manager. A financial manager’s primary objective is to plan, organize, control, and direct organizational finances in a manner that complies with relevant laws and regulations and brings organizational success (Al Ahbabi & Nobanee, 2019). A...

Merger Plan Implementation and Success Factors

Introduction The organization could be described as a comprehensive organism providing services or selling general products. The system that works to achieve common goals consists of a complex structure and, most importantly, people. The author has been chosen as an organizational development practitioner to ensure a smooth merger of two...

The Lululemon Athletica Company’s Analysis

Introduction Lululemon Athletica is a manufacturer and retailer which produces and sells shirts, jogging pants, leggings, sweaters, outerwear, and underwear, as well as hair accessories, purses, yoga pads, plastic bottles, and home healthcare goods including deodorant and shampoo. Lululemon has a global retail network and offers all of its items...

Evaluating the Transformational Leadership Model

A pastor as a transformational leader is mandated with the responsibility of encouraging, inspiring, and motivating the followers. This is aimed at creating change that would help in growing and shaping the future of the church. In his scholarly study, Bolsinger observed that “the leader in Christendom was charged with...

The Wie Company’s Accounting Research

Introduction Wie company is celebrating two years of existence in the competitive sports production industry. The company wishes to thank its stakeholders for the corporation and hard work inputted during the short-term business period. The organization has made significant progress since its launch and dreams of better future achievements. Today,...

Apple and Microsoft Firms’ Financial Ratio Analysis

Summary Microsoft is considered the most successful multinational computer technology corporation in America. It was founded on April 4th, 1975, in a collaboration between Bill Gates, a former Harvard college dropout and Paul Allien (Gates 3). Microsoft has tremendously grown and has become the largest software company in the global...

Caterpillar Inc.’s Strategic Management

Global Goals and Efficiency To determine the effectiveness of Caterpillar Inc.’s strategies. It is necessary to determine the organization’s goals, which it seeks to meet, and a plan to achieve them using available resources. Due to limited resources, efficiency is determined by the company’s competitive advantage, which increases through strategic...

The Robot Creative Firm’s Organizational Change

Summary It is hard to disagree that leading a business is not an easy process. While managers’ and principals’ focus may be on introducing new services and products or upgrading technological solutions within their company, other aspects may decline and lead to reduced performance. This is why it is essential...

Apple’s Website as a Global Marketing Tool

Introduction Apple Inc. is among the largest and most profitable technology companies with a global presence. In the digital age, developing the right marketing strategy requires the skillful application of various non-physical information dissemination channels, and Apple’s official website, apple.com, contributes to its overall strategic approach. Apple uses the website...

The Mountain Dew Firm’s Competitive Analysis

The case study presents a situation where Mountain Dew needed to compete with both old rivals and new entrants. In the case of the former, both Coke and Pepsi were no longer the only direct competition in the market. The main reason was the rise in popularity of noncarbonated soft...

Netflix: The Amazon.com of Something… DVDs?

Introduction Many articles and works related to the popularity and development of Netflix were studied to write the work. This streaming service has brought many innovations to the streaming industry over its history. The target market for Netflix includes men and women aged 17 to 60 and middle-income families. Netflix...

Starbucks Coffee Connection With Ethics

Introduction Starbucks Coffee is an international coffeehouse that began as a single store in Seattle’s Pike Place Market in 1971. Entrepreneur Howard Schultz founded the company and instilled several strategic initiatives, including solid brand creation, premium product development, and company expansion to international markets (Lombardi et al., 2021). The company...

School Bus Loading and Unloading Procedures

Students riding a bus from home to school and back has become such a common concept that it is often taken for granted, with few people questioning the mechanics thereof. However, from a business standpoint, the specified procedure may seem slightly more complicated than expected (Li et al., 2022). Due...

The Enron Firm’s Fall and Breach of Ethics

Introduction By the end of the 20th century, Enron had become one of the world’s largest and most successful energy trading companies. Enron’s stock rose by 56 percent in 1999, while the Standard & Poor’s (S&P) 500 index increased only by 20 percent. Enron’s results in 2000 were even more...

Channels of Distribution

The Value of the Distribution of Products Distribution involves ensuring that goods are available at the right place for the consumers to purchase them. Various elements of distribution used by manufacturers have considerable significance to the products. Channels of distribution facilitate selling and distributing products from where manufacturers produce them...