Business Essay Samples: Page 4

PepsiCo’s Vision, Mission, Objectives, and Strategies

Introduction PepsiCo is among the most popular and profitable corporations globally. It was founded in 1965, headquartered in New York, US (Jallow, 2021). PepsiCo is a global beverage and food corporation that produces and sells its goods in various countries. It majors in food, snacks, and beverages to offer stiff...

Operations, Quality and Supply Chain Management

Introduction The 21st century is characterized by the rapid evolution of the operational environment, in which modern firms compete for profits and growth. The development of new technological solutions requires companies to remain up-to-date and on par with their peers in this regard. In order to maintain the status quo...

Beginning an Enterprise: A Vegan Convenience Store

Starting a new business can be an especially strenuous task given the competitive environment of the current industries. To successfully create a strong foundation for the intended corporation, the future owner must account for the numerous factors that might impede the establishment of a proper enterprise and the attainment of...

Leading a Positive Change: Course Reflection

This course has benefited us in various ways, equipping us with the knowledge and skills necessary to lead and manage organizations, departments, divisions, or even teams. The course materials have been coherently spelled out by the professor, who has helped us demonstrate the interrelatedness of leadership and management. The course...

Cinematography and Animation Courses in Nigeria

Introduction A startup idea for a business in Nigeria is to set up training centers for animation, visual effects, sound engineering, camera work, and other professions in the entertainment industry. The value proposition lies in the short-term development of an actual profession for everyone who wants to enter the industry...

Recruitment and Selection of Staff and Branding

Introduction Employers use recruitment to find and hire people to fill open positions; employer branding is an essential part of the recruitment process to attract and retain employees. Through the hiring process, companies can investigate and strengthen their brand identity. The employer’s responsibility is to make an excellent first impression...

Vestas’ Competitiveness in Japan Wind Energy Market

Introduction Porter’s model of competitive advantage plays an integral role in informing companies on their competitive power and how to position themselves to achieve large market shares. The five force analysis proposed by Michael Porter can help companies identify the influence of external factors and entities in their business environment....

IBM Company’s Assessment and Critique

Assess the Relationships and Conflicts Like many other successful tech companies, IBM has partnerships with several specialists, including software developers, manufacturers, multimedia companies, and other organizations. The wide network of relationships helps the organization to utilize its resources best and pursue innovation in the field. IBM notes some of its...

Non-Programmed Decision in Personal Experience

Non-programmed decisions require consideration of unique factors, which complicate the decision-making and risk assessment process. Such decisions “involve scenarios that are new or novel and for which there are no proven answers to use as a guide” (Celestina et al., 2018, p. 515). Thus, this concept refers to such situations...

Digital Marketing Effectiveness

The study’s findings reveal that attention should be placed on digital marketing channels such as Facebook, WOM, and search engines, while experiential marketing should use entertainment and escapism as marketing strategies. Nonetheless, consumer loyalty plays a significant role in influencing consumer satisfaction (Chui, 2017, p. 34). Reliance of these findings...

Shaping Cultures and Ethics of Organizations

Introduction Corporate ethics is one of the many components that make up a company. Significant corporations worldwide follow the norms and criteria set out by their administrations. Those rules describe how activities are managed, executed, and managed but do not embody the organization’s ethical views. Many government-imposed legal restrictions exclude...

Emotional Intelligence in the Workplace

Introduction Emotional intelligence is a part of human intelligence showing people’s ability to understand and analyze their own and other people’s emotions. Nowadays, that phenomenon is actively researched: there are various studies on the subject and tests for measuring emotional intelligence. It is not the same as intellectual intelligence, but...

The Health Tactical System Implementation

Summary The project to launch Health Tactical, an e-commerce startup, will be resource-intensive with a need for proper planning, installation, furnishing, and engineering. The logical and physical layout of the company’s information systems will be conducted in the star topology to maximize the number of outlets available. A single unitary...

Final System Report: The Precision Electronic Parts

Separation assurance, self-separation, and collision avoidance In Unmanned Aircraft Systems (UAS), the ability of an aircraft to maintain a safe distance from the other aircraft without any input or direction of human regulators, including air traffic control, is known as self-separation. The system consists of a number of coupled factors...

Lack of Communication Between Colleagues and Superiors

Renee Ermer is talking about a fundamental problem of lack of communication between colleagues and superiors due to remote work. The described problem is caused by a large number of employees hired for remote positions. It gives rise to a critical issue of communication and understanding between colleagues. They are...

The Movie Exhibition Industry’s History and Trends

Introduction The Movie Exhibition Industry case study gives information about the three stages of the motion picture value chain. As mentioned in the case, the stages include studio production, distribution, and exhibition. The study presents that the structures of the three steps in the Movie Exhibition Industry have remained unchanged...

Nissan Company’s Organizational Behavior

Introduction All the important facets of Nissan Motor Corporation’s organizational behavior are important. This paper highlights the importance of employees in accomplishing corporate goals and approaches to strengthen employee leadership and management. Understanding the nuances that make a person productive and devoted to an organization is critical for managers, as...

The Minimum Wage Concept in the United States

Introduction The concept of the minimum wage has been one of the mechanisms governments employ to counteract the high cost of living caused by unfavorable economic conditions such as inflation. The minimum wage refers to the lowest earnings an employer should pay employees for the work done during a given...

Servant Leadership and Followership

Introduction Leadership includes many factors and strategies that lead to the success of the team and organization. However, at the same time, the institution of leadership has several types, one of which is followership and servant leadership. Despite the fact that these concepts have much in common, there are fundamental...

The Botanic Hotel Spa Center’s Concept Introduction

Company Background Botanic, a Hotel Spa center at a Marina area hotel, currently provides spa and facial services. The concept proposed is to follow current wellness trends and to respond to the drive for sustainability. Focusing on sustainability and a more holistic approach that incorporates current trends in the spa...

The Failure of the Kendall Toy Company

The founder and president of the Kendall Toy company is experiencing obvious difficulties with increasing employees’ motivation and productivity in the work process. The growth in wages by 20% did not lead to the expected result and demonstrated clearly weak personnel management. In this paper, the main reasons for the...

New Bimetallic Thermal Sensor Verification Procedure

Problem Summary Positive and promising news on the topic of home appliance technologies comes from the research department. Their specialists and technologists have recently developed a small yet impactful technical innovation as the new bimetallic thermal sensor. It provides the prospect of reducing the return of toasters under a one-year...

Outsourcing: Why It Is Bad for Business

While there are controversies related to the impact of global companies on the developing countries used in outsourcing processes, there are benefits stemming from this relationship. Many European and American firms have opened facilities in Asian and African regions to keep their production and service costs lower due to weak...

The Quality Improvement Strategy Analysis

Introduction When the market is crowded, all businesses, no matter how big or small, have a hard time competing. As time goes on, the business will have to learn how to better structure its internal workings by identifying opportunities, creating goals, and making adjustments as needed. Organizations look for strategies...

BMW Brilliance Automotive International Joint Venture

Introduction The present paper examines the international joint venture business between two companies. The joint venture is called BMW Brilliance Automotive Ltd (BBA). It was founded in May 2003. The partner companies that established the venture are the BMW Group and Brilliance China Automotive Holdings Ltd. (Company introduction, n.d.). BBA...

What Is Top-Down Innovation Approach?

There are different approaches when it comes to defining the types of innovation. One of the more common typologies is the division of innovation into top-down and bottom-up styles. Top-down innovation’s principle is that the initiative always comes from an organization’s top management and is influenced by their outlook. The...

TED Talk Leadership Models

Modern technologies have provided people with an opportunity to hear others and be heard. This results in spreading progressive ideas that may influence the world and inspire people to contribute to the positive change and spread awareness of the negative issues in our society. One of the platforms that represent...

Benchmark Professional Theoretical Approach to Counseling

Healthy people experience fluctuations in their general mood, behavior, and attitudes from day to day in different situations. Therefore, it is ordinary for people with psychological problems to be influenced by external events, even if some cases only require a change in perspective. The personality and behavioral change may result...

HRMG 6091 Organizational Development and Change

Introduction The case is about the Clothes & Accessories store in Vitoria city of Brazil, which was given to Daniel Oliveira to manage. Oliveira is a young but talented and experienced man who gained his position through hard work in his previous positions at other branches of Clothes & Accessories....

Finance and Marketing Sections in Organization Management

The incremental costing approach is among the best well-known strategies employed by banks and firms to determine the price of their commodities. There are six main characteristics of incremental costing. To begin, the costing approach is used to examine the influence of unit-level costs on the overall quantity or frequency...

Operating Systems: Vmware Products

Various operating systems (OSs) exist in the modern world, presenting certain advantages and disadvantages. An OS represents a collection of software that controls the hardware resources of a computer (Tutorials Point n.d.). OSs are affiliated with such virtual machine applications as VMWare Workstation Player, Workstation Pro, ESXi, and Vsphere. The...

Malcolm Baldridge Award: Standards, Participation

United States Legislature created the Malcolm Baldridge Award in 1987 to enhance administration consistency and honor firms’ improvement. It was meant to award for Service, Healthcare, and small businesses. Baldrige assists firms in addressing changing environment, focusing on objective productivity and increasing customer-employee involvement. It is purposed to aid in...

XXX A/S Problem Identification and Solution

Introduction Employees play a significant role in the growth and economic empowerment of a company. The employees, if motivated, contribute towards quality production and efficient services a given firm offers. Alternatively, demotivated employees can contribute to the loss of a given company. Therefore, the human resource remains significant among companies,...

Website Development for a Tech Company Startup

Introduction This paper aims to describe a hypothetical startup for a technology company. In order to adequately allocate resources, it is necessary to create a business model that will allow evaluation of the contributions to the development of the website, the type of financing, and longer-term financial prospects. The Role...

Intelligence and Managerial Competence

The comparison between the words “smart” and “stupid” mainly depends on the relevance to an individual. According to research, “smart” is used interchangeably to depict high intellect levels. Therefore, it is a quotient that profoundly impacts a person’s characterization and behavioral pattern. Researchers further postulate that the appellation “stupid” is...

General Motors: Leadership and Organizational Culture

General Motors (GM) is one of the globally renowned companies. Nonetheless, part of the corporation’s fame is its involvement in an ignition switch crisis and the deaths of many people (Kuppler, 2014). Since GM’s organizational behavioral model is autocratic, with the administration being the highest authority, the disaster was due...

Brand Image in Consumer Decision-Making Process

Introduction The companies performing in a highly competitive market strive to engage their customers by targeting their products or services to the audiences that are most likely to make a purchase. Through marketing and advertising, businesses make efforts to raise awareness of prospective customers about their products, thus ensuring that...

AstraZeneca: Company Analysis

AstraZeneca is a pharmaceutical company registered in the United Kingdom. It is the tenth-largest prescription drug company in the world as of 2014. AstraZeneca’s product portfolio includes drugs from such therapeutic areas as cardiology, pulmonology, oncology, neurology, gastroenterology, psychiatry, and infectious diseases (M. Hall & O’Dwyer, 2017). By the end...

New Belgium Brewery: Impact of External Factors

As a small business selling low-alcohol drinks, New Belgium Brewery depends to varying degrees on external factors. With the rapid development of technology, communications, and globalization processes, the activities of even local breweries are affected by the environment. The legal & regulatory forces that influence the company are the establishment...

Leadership Competencies in Change Management

Introducion The dynamic business environment requires organizations to continuously change in order to fit and adapt to the adjustments for efficient operation. Sometimes imposing and implementing alterations within the system becomes a challenge to the management, which might cause a negative impact on the firm’s performance. In most cases, employees...

The Cash Flow Statement in Business

Along with balance and income, a cash flow statement is one of the three main elements of business financial analysis. The term cash flow refers to the amount of money being transferred in and out of a company in a given time period (Murphy, 2022). It plays an important role...

ILead—a Transformational Leadership Intervention

Summary of the Study This initiative intends to further implementation science by looking into implementation leadership, namely the training of managers in this area. The study combines and addresses two significant themes in healthcare related to nurse leadership, resulting in various academic and practice contributions (Richter et al., 2016). One...

Importance of Change in Organizational Culture

Introduction Understanding organizational culture plays an important role in the healthcare sector. Instead of focusing on personal qualities and high social expectations, clinics and hospitals identify specific values and practices to guide all team members. Healthcare organizational culture covers the arrangement and accomplishment of things that strengthen service quality (Mannion...

Cost Leadership as One of the Primary Marketing Tools

Introduction The present product proposal concerns tourism as its primary marketing asset. More specifically, the product in question is tourism to the state of Nebraska. Essentially, a tourism product stands for the value offered to the potential customers who travel to a destination other than their place of residence (Government...

The Important of Human Resource Policies Clear Understanding

Scenario Analysis It is clear that the employee’s problem is misinformation or disregard for the theft policy of the company. Any company policy should be well defined and understood by stakeholders (Trigg, 2020). The most important step that I would take as an HR manager in this situation is to...

Recommendations for the Vegan4eva Company

The First Recommendation Various factors motivate individuals to adopt a vegetarian diet, becoming vegetarians. About 90% of individuals cite animal-related motivations for becoming vegetarians, 70% for individual health and well-being, and 48% for reasons regarding environmental conservation (Fehér et al. 2020). Therefore, Vegan4eva needs to appeal to such factors to...

The Concept of SWOT Components Matrix Analysis

SWOT analysis is one of the most straightforward ways to analyze the state and position of a company concerning internal and external factors. This methodology allows adjusting the strategic plan to remain relevant and increase operations’ quality (White, 2018). Since this analysis method makes it easy to assess both the...

Apple Inc.’s Business Strategy Evaluation

Products and Services Description of the Offered Products and Services For this evaluation, Apple was chosen as the company due to its global presence, popularity, and effective business strategy. This company has effective marketing and business models, ensuring its high sales rates worldwide. Its head office is situated in California,...

Hiring Practices and Effective Leadership

When finding qualified candidates for open positions, a hiring leader plays a crucial role. However, there is much more to think about in the hiring process than simply selecting the candidate with the résumé that looks the best (John, 2019). Training the employee is another essential stage that comes after...

Administrative Management in Business

Introduction It is important to note that the administrative process is one of the most critical aspects of running and maintaining a business. When it comes to the key elements, they include accounting, marketing, financial management, and human resources. All four domains of the administrative process constitute a specific business...

The ABC Company Limited Financial Analysis

Introduction Financial statement analysis is one of the tools businesses use to analyze their financial statements and make informed decisions on future growth. The external users and stakeholders use the financial information from the analyzed statements to evaluate these companies’ overall health and assess their investments’ value (Titman et al.,...

Business Requirements for E-Commerce Start-Up

Electronic commerce, commonly known as e-commerce, is a business framework that enables businesses and people to purchase and sell products and services through the Internet. A start-up firm is a business that is in the initial phases of development and is attempting to enter an established market or, in some...

The Kernel Keto Company’s Analysis

The chosen company is Kernel Keto, and it produces low-calorie bars in different flavors. The key customers are athletes, vegetarians, meat-eaters, dieters, and overweight people. The company’s main feature is the production of delicious, although natural, bars that will not be covered with chocolate glaze. Facilities involve premises, including the...

Communication of Changes: The Key Strategies

The process of change is a complex mechanism for building a new strategy and its practical application. As is typical of humans, people often feel threatened by change. Change can be interesting as well as challenging, as it encourages innovation and creativity. The question is, is it possible to promote...

Business Communication: Types and Functions

The purpose of communication is to transfer the information as well as comprehension of that information from one person or group to another. In a professional environment, communication plays a key role in the interactions between the management and the employees and within teams. Through this process, the former set...

Organizational Culture and Citizenship Behavior

Introduction Organizational culture constitutes the values, practices, and expectations that inform and guide the actions of all members of the organization. It is a critical factor in an organization’s success and development as it helps develop positive traits for its success. Companies with healthy organizational cultures are more likely to...

Apple Inc.’s History, Products, and Competitors

Apple Company Inc. was established in 1976 by co-founder Steve Jobs. Later in 1997, it acquired NeXT Software Inc., a California-based company that enabled it to quickly implement business applications to the internet. Additionally, the company announced Steve Jobs as its Chief Executive Officer after working as an advisor to...

Earned Value Management in Projects

Earned value management is a rather critical aspect to consider in the process of creating a project. This approach helps in tracking and calculating the schedule, cost, and scope to measure the performance (“Earned value management”, n.d.). Moreover, the studied aspect of management in the organization helps to predict the...

Health Supplements Business in the Chinese Market

Introduction At present, the Chinese market is one of the most attractive investments for entrepreneurs globally due to its large population and increasing consumerism. Nevertheless, it is essential to conduct thorough research of the existing challenges, competitors, demographic groups, and other critical factors before entering the market. The current paper...

Russell Company’s Fraud and Ethical Analysis

Introduction Russell Company is altering the manufactured products’ line, with the old ones having been outlawed. The alteration causes a drop in sales and profits, which is deemed temporary. Out of fear of a takeover, the president pressures to accrue all possible revenues and defer all possible expenses to prevent...

Marketing: Choosing a Computer for a Student

The demand for the particular characteristics of the computer is the central aspect that determines the choice of the product. I want to buy a laptop of the same brand because the old one satisfied all my desires. Brand preference becomes the critical factor determining my demand for the new...

Catdom Customs Department’s Risk Management

Introduction As part of this assignment, it is required to demonstrate the ability to apply risk assessment to compliance management to evaluate the effectiveness of a state custom control organization. Risk management is especially valuable in emergency situations that require the prediction of external and internal threats to a particular...

Social Entrepreneurship, Philanthropy, and Government Efforts

Introduction Entrepreneurship occupies a significant role in the world because it is typically associated with obtaining economic benefits. However, this concept is broader because social entrepreneurs use “business concepts and methods to pursue a social purpose” (Worth, 2020, p. 446). This quotation demonstrates that these individuals invest efforts in making...

The Eurosender Transportation Company’s Analysis

I currently have the following information regarding the company for the delivery of our pizza ovens. Among the many transport companies, we should focus on Eurosender, which offers expedited delivery for the best price. They have offers for businesses with bulk purchasing and reasonable shipping options. Eurosender specializes in shipping...

Marketing: Brand, Logo, Vision, Story

Introduction This study shows that the positive effects of brand logos on customer brand commitment and firm performance are primarily due to facilitating customer self-identity/expressiveness, representing a brand’s functional benefits, and providing aesthetic appeal, rather than enabling brand identification as is currently understood. Brand names and visual symbols as logos...

Value Proposition: The Uniqueness of a Product

Introduction Any company engaged in the production and manufacture of goods and the sale of services has repeatedly thought about tactics and strategies for promoting its offers to customers. Furthermore, such processes are designated as “value propositions”, and they represent a set of methods of particular interaction and communication between...

The Future of Operations Management

The fourth industrial revolution (Industry 4.0) concerns a new approach to production. It is based on the massive introduction of information technology into manufacturing, large-scale automation of business processes, and the spread of artificial intelligence. Industry 4.0 technology promotes management and optimizes all aspects of performance and service. Consequently, it...

Strategic Alliance of Apple and Google at the Height of the Pandemic

Abstract The COVID-19 pandemic required a variety of novel approaches to help combat the spread of the virus and protect the most vulnerable in society. In April 2020, two of the most well-known technology companies in the world, Appel and Google, announced a short-term strategic alliance in order to create...

Health of Malaysian Employees as Human Resource Management Problem

In the face of the COVID-19 pandemic, Human Resource Management in Malaysia encounters many challenges that require immediate action. Presently, close attention must be paid to employees’ mental and physical health, as this is an urgent problem in the restrictive conditions of the disease and the risks for unemployment. The...

Employment Test and Its Components

Initial Screening The primary purpose of this stage at Cedars is to determine if the potential employee has the necessary level of qualifications for the needs of the resort. An interview for a General Manager position will be conducted by telephone, with a complete description of the company, and the...

Aaron’s Implementation Leadership Model

Introduction Aaron’s evidence-based implementation leadership program framework provides an in-depth understanding of what effective leadership should entail. The framework guides how leaders should conduct themselves in the workplace. Aaron’s framework expresses leaders as proactive, supportive, knowledgeable, and perseverant individuals. Servant leaders are individuals who lead by example since they are...

Tips for Conducting an Excellent Remote Interview

As numerous countries have taken steps to distance themselves from the coronavirus pandemic socially, more and more companies have moved to virtual job interviews. Remote events always have unique features, and it is essential to understand them to succeed. Establishing contacts online is more complex than in person: smiles, nods,...

The Home Depot Firm’s Change Management

Introduction The Home Depot is one of North America’s biggest home improvement organizations. Since its creation in 1978, the company has accumulated significant operational experience and established strong and positive relations with its suppliers and customers. All this ensured the great expansion of the brand in Canada, Mexico, and the...

Challenges and Changes in Trends for Human Resources After the Pandemic

In a pandemic, human resource management tactics must be shaped comprehensively and based on an updated business strategy to overcome the crisis. Due to the conditions of increasing anxiety in society, the employer often becomes a key reference point for the employees in getting timely and quality information about the...

Successful Team Creation: Entrepreneurial Motivation and Self-Employment

Introduction People with particular personality types use appropriate coping techniques; the attribute theory of personality, in contrast to many other psychology approaches, such as psychoanalysis or liberal views, focuses on distinctions between people. The combination and mixture of different characteristics result in a very distinct personality. Trait strategy is based...

Microsoft Business and Corporate Strategies

The Microsoft service line is unique in its scope and popularity; not every company can offer so many tools, including operating systems, cloud services, office programs, and much more. Microsoft diversifies its products by price and, as a result, tries to provide the spectrum that is available to the most...

Effective Leadership: The Emerging Trends in Leadership

Effective leadership is one of the critical goals of any modern organization. It is not enough to have a person who guides others and gives orders. Leaders must motivate, show how to establish and achieve common goals, and realize when to delegate. In most cases, a perfect leader’s image is...

Discussion of Inclusivity and Diversity

Differences between Diversity and Inclusion Diversity entails a variety of physical, personal, and social facets like education, age, and gender. However, inclusion relates to procedures in which the system conveys synchronizing changes based on employed surroundings and other universal and applicable customs. Inclusion creates an approach based on ideas that...

The Importance of Building an Effective Team

The importance of building an effective team is justified by the relevance of operational tasks and the variety of procedures applied at the organizational level. The distribution of roles in the collective can be performed by assessing the professional competencies of the participants involved for the productive implementation of specific...

Working Locally or Accepting Promotion in Central America

When it comes to choosing between working locally with a company as opposed to accepting a substantive promotion to move one’s family as the global manager in a new branch in Central America, there are evident benefits but also hidden risks. In the case of risks and negative differences, a...

Apple Watch Marketing Plan: Analysis

Introduction The marketing approach used by Apple to promote its Apple Watch is based on the company’s mission. Indeed, the mission statement of the Apple Corporation holds that the organization strives for performance excellence in an attempt to ensure exceptional customer experience (Podder & Paul, 2020). The company’s Apple Watch...

Immigrant Entrepreneurship and Its Growth Potential

Introduction Immigrant entrepreneurship has long been an important factor contributing to and shaped by the context of economic systems. Although it is known to have a significant impact on socioeconomic dynamics, there is a lack of information on the enablers and constraints associated with this phenomenon. In economics, entrepreneurship generally...

The DoorDash Company’s Global Business Plan

DoorDash Company was founded in 2014 and is a logistic company that helps deliver goods from the buyer. This study is a global plan project for how DoorDash will enter the Indian market. The company has focused on India due to its large population, growing economy, and fewer trade restrictions....

Media Alternatives and Marketing

In today’s highly competitive vision correction market space, there is an increasing need for reliable, actionable information about the motivations and behaviors of contact lens wearers. The marketing concept of an organization providing medical and pharmaceutical care should prioritize consumer behavior and be aimed at meeting the needs of the...

Servant Leadership, Its Features and Nature

Introduction For many people, the word “leader” evokes a picture of a person with formal power. They are at the top of the organizational chart, and people follow them immaculately out of a commitment to avoid unfavorable consequences. In some workplaces, this classic idea of leadership is still a benchmark....

Decision-Making Process: Internet of Things in Smart Education Environment

Depending on the situation, programmed and non-programmed decisions can be distinguished in the personal decision framework. On the one hand, the former has an applied rule of dealing with recurring problems. On the other hand, the latter are unstructured, made on poorly defined challenges, and likely cause important consequences. Therefore,...

Company Culture: Case Study of DEC and Ciba-Geigy

Introduction Company culture is the foundation of an organization, which determines its status and performance. It is a cornerstone in such areas as management, organizational behavior, sociology, psychology, cultural studies. From the point of view of application in management, cultures can be considered from two levels of organization. On the...

Impact of Goal Setting Theory on Organizational Behavior

Goal Setting Theory (GST) incorporates a planned strategy, specific and timed to achieve objectives to enhance the organization’s productivity. According to Chetty, the theory concept is based on the outcome of setting specific aims for successive performance. GST asserts that specified and demanding targets accompanied with assessment contribute significantly to...

Gender Discrimination Against Women in the Workplace

There are many struggles that employees have to face in the workplace, and while some of them are easy to solve, some are systematic, which is more challenging to deal with. One such issue is discrimination in the workplace that people may experience for different reasons from their colleagues and...

Bill Gates: The Founder of Microsoft

Introduction Running a business is one of the most difficult activities because of its vastness and versatility. Individuals are able to achieve success only thanks to quality work, competence and the availability of the necessary knowledge. One of the most prominent representatives of successful businessmen is Bill Gates, the founder...

Marketing Plan: Status of “Emirates Airlines”

Introduction “Emirates Airlines” provides services for people who like to travel to different countries. As a rule, the firm’s clients range from 25 to 55 years old and have above average and high incomes (Bhasin, 2019). The company is one of the world’s largest airlines that provides the highest quality...

General Electric Company’s Strategic Initiative

The basis of any business has always been and is a strategic move. There are many factors that influence the strategy development process and its achievement. A well-chosen and adequately developed strategy is the vital determinant of accomplishment. This paper reveals the main mistakes and causes of strategy failures and...

Kowloon Dairy’s Chocolate Butter Marketing Plan

Introduction Kowloon Dairy has provided excellent taste fresh milk products to Hong Kong families generations. The Kowloon Corporation is contemplating releasing a new product, chocolate butter, which will demand a comprehensive industry analysis and the firm’s capabilities and a long-term tactic to ensure profitability. This paper aims to determine the...

Microsoft Case Study: Problem and Alternatives

Microsoft engaged in extensive and unconventional marketing during its growth in the 1990s, primarily through its internet browser, Internet Explorer. The tactics were deeply involved with larger firms through frequent communication as well as large investments in advertising and conversations with computer magazines. The more notorious tactics included the inclusion...

Leadership and Organizational Performance

Introduction Leadership is a process through which a particular person or group influences their peers on the direction they should take in any environment. Different areas have different forms of leadership, and it is what makes an organization succeed in its endeavors. There must be a well-structured method through which...

Ethical Issues in the Workplace

Introduction The workplace ethics issue is becoming increasingly important in today’s society. Companies are prioritizing inclusive workplace cultures, ethical leadership, and environmental sustainability. In 2021, the video game company Activision Blizzard came under public scrutiny after it was sued by the state of California for allegations of sexual harassment and...