Through the VRIO framework assessment lenses, Aldi’s strategic capability is constantly sustainable. The VRIO framework defines four components: valuable, rare, inimitable, and organized, giving a company or a business a competitive advantage above its business peers. The resources utilized by a company need to have these four components if they...
Problem Statement The major problem Walmart is experiencing is inadequate brand image, which undermines the company’s expansion efforts and hinders its business growth. According to the case, Walmart’s stock rise was 5.3% in 2019, while the stock of its competitors – Target and Costco – rose 23.1% and 20%, respectively....
Abstract The objective of this paper is to review numerous pieces of literature on procurement strategy. The study discusses supply relations management (SRM), exit strategies, and category management to connect them and procurement methods. Additionally, various corporations and corporate groups highlight the benefits and challenges associated with effective procurement methods....
Introduction Segmentation, targeting, and positioning (STP) constitute a marketing framework, which identifies the needs of the customer and uses this information to adjust the production and services of the organization. This concept is widely used both within the commercial and academic communities with the objective to divide the market into...
Background There is country X (Clemente), whose residents suffered from the dictatorial regime that has been seizuring people for a long time. The population of this country is approximately four million people who need drastic changes in their country’s adjustments. Being victims of the authoritarian order, Clemente residents asked for...
The current social and economic situation in the world presupposes several peculiarities and problems. An extremely important factor, as a rule, is a crisis arising as a result of various reasons. In the case of the last two years, such a crisis can be safely called the COVID-19 pandemic. As...
Executive Summary It is expected that toys with the requirement to construct, design, and apply other creative and critical skills in children will be in demand in the near future (Fernandez,2020). Children today are outgrowing toys at younger ages, requiring tech toys such as tablets, phones, and video games that...
Corporate Overview Hershey Company is a global company that produces chocolate and other goods. According to researchers, Hershey has been on the market for over 100 years and has become one of the top-selling chocolate manufacturers worldwide (Rosenthal, 2019). The industry in which it operates is food processing and the...
The traditional leadership model based on a materialistic, profit-oriented, “Mary Sue” charisma is not appropriate in today’s environment for several reasons. Firstly, today’s issues might be too unpredictable for a single person to handle all properly. Secondly, being strictly profit-oriented might no longer appear suitable for a leader. Thirdly, subordinates...
Any modern organisation aims to optimise its business strategy and increase profits. However, for companies that work with clients and provide particular services rather than just products, it is paramount to focus and reflect on service centeredness of such organisations. This paper will consider the organisation the author works in...
Introduction Coca-Cola is one of the most popular soft drinks in the world. Now available in over 200 countries, estimates indicate that product sales stand at two billion each day (Conway, 2021b). These figures indicate that the soft drink has been highly successful. For success, a company must develop an...
After companies decide to start collaborating with international suppliers, they should be aware of the potential difficulties that arise due to cultural and work style differences. If not managed carefully, the latter can become a source of problems and misunderstanding between business partners and, thus, increase the operational costs. Contrary,...
Presently, one of the most important assets of an organization is the level of intercultural competence of its employees informal. In order to meet the request, many companies that specialize in cultural education and provide information on adaptation to the international market appeared. Intercultural Group is also an organization that...
The aspect of the leadership challenge that was selected for the study is agility. Staying agile is one of the most fundamental challenges for leaders. Leaders should remain agile in the face of ever-increasing technology to face the demands for change. DeakinKo (2017) emphasizes that leaders who are not agile...
Every marketing campaign is a risky project since it defines the company’s future success. As a result, the companies with the highest performance rate successfully integrate marketing strategies into real life. To develop the most effective campaign, a marketing manager should holistically analyze its core elements: internal situation in the...
Summary The Australian running shoe industry comprises various manufacturing and distribution companies that have ventured into footwear production. The key products produced include sports shoes, running and walking shoes, hiking and backpacking shoes, and aerobic and gym wear shoes. The market segment for this industry includes women, men, youths, children,...
Introduction An effective business organization is an essential component of guaranteed success because only when there is the systematic planning, a strong corporate culture, and mindful leadership is it possible to achieve commercial results. From what has been said, it is evident that if a company shows an imbalance in...
Introduction How Does Consumer Psychology Influence Fashion Branding and Marketing in The Virtual World? The fashion industry is among the biggest manufacturing companies globally. The industry produces billions of garments annually that require maximum sales for the practical sustainability of the industry. Thus, fashion brands constantly compete to have the...
Strategic planning is a widely used management approach in modern organizations. Underpinning its popularity is the assumption that it is a successful practice both in private and public organizations that leave a positive impact on performance (Dennis, 2019). However, it is a concept that has been criticized for being overly...
The air industry includes many successful and failed companies, and investors need to distinguish them. Any turmoil in the sector entails changes in the distribution of power among competitors (Nguyen Thi, 2021; Szabo et al., 2019). Air transport has a crucial role in the European economy (Button, 2017; Gúčik, Vetráková,...
At the moment, hygienists of IT businesses and other structures have huge incomes and can allow highly rewarding managers who lead a vast team of specialists to success. However, as it becomes clear, management work is not infinitely tricky, primarily if companies use modern information technology and artificial intelligence. The...
Any business should strive to be more customer-centric because only an excellent previous service experience is a sufficient foundation for a customer to return to that vendor. In other words, if a business is genuinely interested in increasing customer engagement — which translates into more sustainable niche market positioning, higher...
Nowadays, more and more women choose to start and develop their careers in real estate. Female workers constantly struggle with finding a suitable job more than males, and it is hard for them to maintain and evolve their specific careers. Due to the need to comply with job and family...
Introduction There are different countries that the client should consider as far as market expansion is concerned. They include but not limited to Mexico, Botswana and Indonesia. Some of the reasons why the client’s organization should strongly consider Mexico is due its geographical location, whereby it borders the United States...
An essential element of a decent self-improvement plan for a manager should be the knowledge of what and when it should be delegated. For instance, if there are serious personnel matters or performance assessment sessions, these cannot be completed by anyone else but the manager in charge. This ultimately shows...
Introduction An entrepreneur is an individual who identifies a niche in the business world and brings together the necessary tools to grab the opportunity available. Entrepreneurs take the initiative to implement the idea as well as run business operations. Landström (2020) defines entrepreneurship as a series of activities. They include...
People have come to know and learn to appreciate the presence of calm and favorable working conditions. Starting with the environment and resources in the workplaces and many more factors directly affect the employees’ productivity and quality of work in the company or organization. The article (Difference between good and...
The economic knowledge of the performance feedback relies heavily on the organizational intangible assets to increase value. When the performance management at the employee level is deemed essential, the business venture can implement a measure to improve their workforce performance. The time and effort instilled in a business increase performance...
Negotiation is an essential skill that young professionals should learn. The talent is based on people’s ability to listen to each other and find ways to manage conflict through compromise. When hiring, candidates can assess their strengths through consistent job analysis tactics and determine if negotiations are possible and worthwhile....
Introduction Mario Prada, Miuccia’s great-grandfather, started the Prada Group of Companies in Milan, Italy. Prada was the first luxury goods company upon its launch in 1913. Prada was a fancy boutique situated at the Galleria Vittorio Emmanuelle II, producing excellent equipment, accessories, and luxury products made from high-quality materials and...
The main task for Linden at the moment is to optimize the production of GEC and change the company’s internal policy. The fact is that GEC has encountered financial difficulties due to the fall in steel prices, which has led to a slowdown in production growth (Northouse, 2021). Linden as...
Introduction McDonald’s is a renowned American-based corporation that has become an icon in the foodservice industry. The corporation’s history can be traced to the McDonald brothers, whose fast-food restaurant was bought by Ray Kroc in 1954 (Opait, 2019). Today it operates in over a hundred countries, becoming the world’s largest...
The function of accounting is critical to a business’s financial performance. This field helps organizations keep track of every financial transaction or investment. Meanwhile, accounting can also guide what improvements need to be made. Both financial accounting and managerial accounting are among the essential fields of accounting. These accounting types...
Ryohin Keikaku Co., Ltd is a Japanese retailer and wholesaler that has been globally expanding its MUJI retail brand, well-known for its minimalist design of conventional items sold in more than 975 retail stores worldwide across over 30 countries, and recorded a global revenue of $5.4 billion in 2020 (Hatch,...
Social media marketing has been an important part of modern-day business. According to Dankwa (2021), consumers worldwide showed interest in making purchases from businesses that had a social media presence. Today, many businesses have social media presence across the different social media platforms available in their location, with Facebook and...
Introduction Crescordia Company is a renowned manufacturer and supplier of medical-grade fixation devices. Some of the hardware equipment it makes includes metal plates, scalpels, pins, synthetic body parts, and screws. Orthopedic surgeons use the products to repair fractured bones and other injured skeletal tissues within the human body. The firm...
Industry Analysis Industry Classification Hyatt Hotel Corporation is an American multinational hotels and resorts company that operates in the luxury hotels and resorts niche of the hospitality industry. The most common properties are hotels, resorts and spas, fitness studios, and condominium ownership guests, which vary based on function, size, and...
Behavioral segmentation is a process in which a business groups its customers into small clusters with similar attributes, purchase patterns, and needs. Some businesses segment their customers based on identifying characteristics or behavioral traits such as their psychographic profile, geographic location, or they’re demographic. It is a marketing strategy that...
Introduction Every business faces several challenges in its daily operations. While some problems are unique and specific to a company, others are more general and affect entire sectors and industries. However, every firm has its own experiences, even with general business problems. The modern business environment can be described as...
The challenges of digital marketing for small businesses are manifold but generally associated with financial constraints. To begin with, not every small business finds it expedient to use digital marketing, and research suggests that almost one-third of small travel agencies do not invest in digital marketing tools at all (Sharma,...
Receivables are the amount of money due to the company for provided services or sold products. In its annual report, Starbucks (2021) stated that the company’s receivables include mainly money due for sold products and equipment. In FY2020, Starbucks allowed extensions on credit to its customers due to the pandemic...
Walmart is one of the leaders of the global retail industry, ranking as number one in the Fortune 500 list of companies. In spite of its worldwide presence, the company’s operations are centered around the market of the United States. In this country, Walmart is spread nationwide, providing millions of...
Introduction Starbucks has a long history of progressive and responsible hiring practices. In the United States, 160,000 of their teammates represent the varied communities they serve (Azriuddin et al., 2020). Working parents, military spouses, students, and even teenagers for whom putting on the green apron is their first employment are...
A sustainable and recognizable corporate brand is crucial for any company to thrive and expand its business. Brand improving approaches related to its quality and equity need to be created and considered on the strategic stage to help a firm grow its revenues and increase awareness (Aaker, 2001). The paper...
Most retailers find themselves struggling to meet their business goals and objectives in today’s business world. However, Australia’s largest home entertainment retailer JB HiFi is an exception. Despite the current harsh business environment of COVID-19 and other retail disruptions, the company has posted impressive results, making its peers envious (Boyd,...
Self-concept can be described as a collection of feelings and thoughts that an individual refers to himself. Salimi and Khanlari (2018, p. 2) have defined self-concept as “the cognitive and affective understanding of who and what we are”. Consequently, marketing professionals tried to extrapolate human characteristics on brands in the...
Corporate identity (CI) or corporate image is a crucial theoretical concept at the confluence of business and psychology research that reflects how an organization presents its mission, activities, and potential to the public. A literature review article by Rutitis et al. (2012) clarifies how the general CI framework is aligned...
It is important to note that chapter 3 of “Strategic Human Resource Management” by Mello presents invaluable information on key models of strategy with their corresponding specificities and intricacies in regard to conceptual frameworks of management. There are two key models of strategy, which are the industrial organization model, or...
Introduction Chris is one of the youngest employees in his company who is about to retire. For instance, he has worked for about 18 years in the parent company, and as of now, he is at age 40. There are many choices which people who are close to their retirement...
Introduction Brief History Beiersdorf was founded on March 28, 1882, by Paul Carl Beiersdorf in present-day Hamburg. The founder had a deep knowledge of physics and started by building a laboratory that offered services to doctors. Beiersdorf collaborated with Professor Gerson to develop a process of manufacturing medical plasters. In...
Introduction Organizations are looking for strategies to improve governance as the requirement for quality improvement grows in the commercial world. Total quality management (TQM) has become increasingly important in achieving organizational excellence in a variety of industries. Businesses today see a systematic quality strategy as critical to meeting goals using...
International diversification represents an economic strategy that entails investing in different parts of the world and expanding the reach of the company’s product or service. This area of business has been widely discussed and studied, and several benefits, as well as disadvantages, have been discovered and contemplated. The decision-making on...
Summary The fundamental intention for most companies is to consistently improve the quality of their operations and perform as efficiently as possible. Managing corporations is intricate because many different departments require to be run with a high level of professionalism. Therefore, organizations formulate various strategies to facilitate the consistent improvement...
Customers’ desire to purchase products is the driving force behind the business’ performance and growth. Therefore, it is vital to make customers want to buy goods or services once and return and bring others with the help of positive reviews and recommendations. In business research, the concepts of customer satisfaction,...
Abstract Being an efficient leader means utilizing different management approaches. Transformative leadership embraces two interchangeable components of effective management mode: mentoring and coaching. The purpose of this assessment paper is to define the basic structure of mentoring and coaching models. Information data was collected via a proper review of the...
Introduction Not every social marketing strategy brings profits to its creators. It might be difficult to continuously create engaging content that will interest a sufficient number of viewers who would choose to use the goods and services of an advertiser. However, Home Depot made an early entry into this scene...
Introduction The COVID-19 pandemic started in the Chinese city of Wuhan in the Hubei province in late 2019. The virus is caused by SARS-COV-2 coronavirus, causing respiratory illness. This paper will look at the effects of the COVID crisis on the airline industry with a specific focus on Virgin Atlantic...
Introduction Each marketing communication tool has certain advantages along with disadvantages. Every tool has a specific purpose in terms of achieving the set goals of product promotion. Therefore the most effective promotion option will be an integrated marketing communication or IMC. The main reason why integrated marketing communications are important...
A leadership strategy that can help create a buy-in the organization is democracy. An effective and successful organizational buy-in comprises voluntary collaboration since people need to support an idea. Thus, this means that democratic leadership will engage other organizational stakeholders before making the ultimate decision. Through this method of leadership,...
The present economic climate has put management accountants’ abilities to stay independent in mind and spirit when contributing to a company’s decision-making processes to the test. To guarantee customer and public trust, ethical standards and adherence to norms imposed by governing authorities at the local, state, and federal levels are...
Abstract This research paper explores digital marketing, its real-world examples, importance, own contribution to the theme and provides the conclusion. Text, email, content syndication, advertising, PPC, SEM, and SEO are among the digital marketing instances. Digital marketing methods aid in the successful development of a company. Email marketing uses emails...
Planning is the activity of setting goals, objectives, and actions for the future. Consequently, it is one of the basic functions of management. Planning is how management provides a unified direction for the efforts of all members of the organization toward achieving its common goals. This function is the beginning...
The general environment of the craft beer market is constantly changing and enhancing. Popular brands are slowly losing their advantages, and craft beer provides lovers of beer something different and unique for them. It is significant to mention that even small companies can increase the amount of beer they produce...
Introduction International expansion always presents a challenge for a company, regardless of its prosperity within the domestic market. It requires large investment of financial and human resources, detailed strategizing and advanced preparation and analysis of a target country. From a marketing standpoint, international expansion affects the firm’s advertising and promotion...
Introduction McDonald’s is an international fast-food brand that operates effectively in today’s global marketplace. However, this transformative environment requires corporations to become increasingly flexible to maintain a competitive advantage. The paper describes McDonald’s general environment, forces of competition, threats and opportunities, strengths and weaknesses, as well as resources, capabilities, and...
Introduction The global environment has experienced a dramatic shift toward the digital age. This has enabled organizations to put emphasis on digital transformation to keep pace with the changes that are taking place. Even though digital change can be daunting, effective leadership practices implemented at organizations can significantly enhance the...
Examining a business problem through a lens of different decision-making models can help to choose the best solution for each particular case. It allows to analyze a wider range of data and to look at the situations from different points of view. For example, a rational approach is based on...
Today, global trade has reached a massive scope, and now its value amounts to trillions of dollars. It is no longer unusual to wear a shirt which was made thousands of miles away by people of other nationalities. Each day millions of goods are moved around the world, and there...
The two examples of brands where manufacturing costs are well below the selling price are Apple Company, which manufactures the iPhone, and Monster drinks, an American company manufacturing energy drinks Burn and Relentless. However, on the classification of innovation-driven technology, quality, and unmatched sophisticated characteristics, these two brands have brought...
The initial means of distance communication were telegraphs. After the PCs were constructed, engineers started to foster networks among computers, which prompted the introduction of the Internet. Email and online pamphlets allowed communication to be more accessible, and social media became more complex (Shareef et al., 2019). Since social media...
The Krusty Krab Restaurant Establishing a restaurant’s identity begins with naming it as image and identity are intertwined. Having an appropriate name for the restaurant may help the owner grow their business and attract more customers simultaneously. This paper aims to show how the hypothetical establishment, the Krusty Krab Restaurant,...
Corporate Social Responsibility is a particular self-regulating business model that is rather beneficial for the company and other people. This concept assists businesses in becoming socially accountable to themselves, the public, and their stakeholders (Famiyeh, 2017). The principal value of Corporate Social Responsibility is that organizations use volunteer efforts, philanthropy,...
Summary Nonprofit organizations are rapidly growing in number across the world. However, the same cannot be said of donor and funding institutions. Therefore, there is stiff competition for funds among nonprofits. To effectively compete for funds from donors, it is essential that an organization carves and sells a positive image....
Zara has gained an advantage over its market competitors by providing fashionable clothes faster and at a lower price. This has been attributed to the way Zara’s supply chain is organized. Firstly, the staff at Zara shops gathers the information about the demanded clothes from customers and instantly reports it...
A product can be anything a business provides to meet customers’ needs and desires. Despite being known for desktop computers, Apple was one of the first firms to move to a graphical user interface (GUI) and achieved success with the original Macintosh (Curry, 2021). Over the years, the firm has...
Regional economic integration is the agreement between a group of countries within a specific geographical region to promote free and fair trade. These countries enhance this free and fair trade through the four types of economic integration — free trade areas, customs unions, common markets, and economic unions (Hill &...
Introduction Twisted Sistuhs is a wine producing company that was established in 2019 and operates locally in Nashville. It was originally found by four Afro-American women friends, but currently there are only two of them left to be in charge of the business. The company primarily concentrates on producing red...
Introduction One of the main tasks of any business entering the foreign market is the analysis and correct definition of the marketing mix. The elements of the mix include price, product, location, and promotion, which can vary significantly depending on the socio-economic and cultural characteristics of the country (Powers and...
Introduction The rapid development of technologies coupled with the processes of globalization in one way or another affects every business industry. The pace of discoveries is comparable in scale to the first scientific revolutions, which completely changed the processes of production and the daily life of people. Innovation is becoming...
Background For a long time, customer service as a way of communication between market actors and consumers of goods and services existed only in the business sphere. Nowadays, it exists in most spheres of human activity, and education is no exception. Customer service has taken on a different form there...
The Chinese market is very diverse, and in order to succeed there, the company has to conduct deep and detailed research on the customs, traditions, and culture of different regions of the country. Therefore, the initial task to integrate the consumer desire for the diamonds into the very traditional country...
The qualities of true leaders continue undergoing a number of changes, depending on many internal and external factors. People are ready to follow their leaders in case they demonstrate appropriate competencies. At the same time, attention is paid to the character as it includes the traits that are important for...
FreshBooks is an organization specializing in accounting software with a wide range of functions, targeting individual accountants and entire businesses. The provided service is cloud-based, and it has a global reach, covering about 160 countries (FreshBooks, n.d.b). The software exists in a competitive field due to accountancy’s popularity as a...
Adidas produces a huge amount of sports shoes, clothing, and equipment. Adidas annually registers several hundred patents for technologies used in its products. In such conditions, remote informing the retail consumer about such several goods and technologies is almost impossible. First of all, television advertising is used due to its...
An important part of launching and developing a business is to select the target audience and adapt the products and services to its needs and desires. However, it might be a challenge for the companies operating on an international scale. They should evaluate the adequate level of local adaptation of...
Product costs and period costs are incurred by a company, but they are distinctly different. Product costs refer to expenses directly involved in the manufacturing process of the end product (“Product Costs”). Such expenses include direct material that goes into production, direct labor, including employee wages and insurance, and manufacturing...
Introduction Company Description Pizza Hut Inc. is the leading and largest restaurant in terms of market share, revenue, and outlets. Since its establishment in 1958, the company has realized massive expansion to become a world leader. It offers fast foods, with pizza being the main product on its menu (Patra,...
McDonald’s Corporation operates and franchises McDonald’s restaurants; the company’s restaurants serve locally sourced food and beverages at different costs in more than one hundred nations. The Australian segment focuses on providing a platform for authentic ingredients, allowing customers to choose their sandwiches. The range of restaurants includes burgers (including Big...
Each business needs to continuously evaluate, gather, and forecast its performance data to improve its processes, develop, and expand. Measurement of ratios is a useful approach to assess profitability, liquidity, and risks for a company based on its financial statements (Lambert, 2018). Moreover, the calculations can help an organization determine...
Walmart The business field is a vast domain nowadays, and there are many companies using their resources to sell various products and services to consumers and make money. The website “Fortune” even has a special ranking list called “Fortune 500,” which indicates the largest and most successful companies worldwide, such...
Timken Company is one of the most renowned corporations involved in the production of steel, bearings, and power transmission products. Its products find their application in electronics, industrial equipment, and transport, including aerospace and military. The corporation, which has almost a century of history, is famous for its innovations, which...
Introduction The modern environment is characterized by a high level of complexity and dynamism, which forces organizations to adapt constantly. Change management requires the leader to constantly analyze the needs of the company and their compliance with external conditions. However, this process includes many important parts that need to be...
The VRIO analysis tool breaks the assessment of a company’s current status into four general elements. The analysis of each component, value, rarity, imitability, and organization, were measured by Coca-Cola’s and its competitor’s performance in global network, product range, human resources, marketing expenses, secret formula, brand image, and research and...
Introduction The development of the internet changed people’s habits in many areas, commerce being one of the most affected industries. Now, a large portion of people choose to shop online, valuing the convenience of fast delivery, a broad selection of items, and easy product search. As a result, companies that...
Abercrombie & Fitch (A&F) is a well-established multinational corporation that offers a variety of apparel, personal care products, and accessories for men, women, and children. The ‘global multi-brand omnichannel speciality retailer’ primarily operates wholly-owned stores and direct-to-consumer channels (A&F, 2019). Moreover, the corporation sells its broad product line through several...
Let us imagine that Martians started immigrating to the Earth after the initiation of the interplanetary economy. Martians would be red-skinned, green-skinned, patient, physically weak, but are intelligent species with high skills in science and technologies. There are many obstacles that Martians will have to overcome if they start working...