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The challenges of digital marketing for small businesses are manifold but generally associated with financial constraints. To begin with, not every small business finds it expedient to use digital marketing, and research suggests that almost one-third of small travel agencies do not invest in digital marketing tools at all (Sharma,...
Receivables are the amount of money due to the company for provided services or sold products. In its annual report, Starbucks (2021) stated that the company’s receivables include mainly money due for sold products and equipment. In FY2020, Starbucks allowed extensions on credit to its customers due to the pandemic...
Walmart is one of the leaders of the global retail industry, ranking as number one in the Fortune 500 list of companies. In spite of its worldwide presence, the company’s operations are centered around the market of the United States. In this country, Walmart is spread nationwide, providing millions of...
Introduction This paper purposes to compare and contrast two selected quotes from Bhagavad-GītƗ, chapter III, verses 30, and the Second Aṅga Sūtra of the Jaina ƖgƗmas. Bhagavad-GītƗ, chapter III, verses 30 states, “Resigning all thy works to Me, with thy consciousness fixed in the Self, being free from desire and...
Introduction Starbucks has a long history of progressive and responsible hiring practices. In the United States, 160,000 of their teammates represent the varied communities they serve (Azriuddin et al., 2020). Working parents, military spouses, students, and even teenagers for whom putting on the green apron is their first employment are...
A sustainable and recognizable corporate brand is crucial for any company to thrive and expand its business. Brand improving approaches related to its quality and equity need to be created and considered on the strategic stage to help a firm grow its revenues and increase awareness (Aaker, 2001). The paper...
Most retailers find themselves struggling to meet their business goals and objectives in today’s business world. However, Australia’s largest home entertainment retailer JB HiFi is an exception. Despite the current harsh business environment of COVID-19 and other retail disruptions, the company has posted impressive results, making its peers envious (Boyd,...
Self-concept can be described as a collection of feelings and thoughts that an individual refers to himself. Salimi and Khanlari (2018, p. 2) have defined self-concept as “the cognitive and affective understanding of who and what we are”. Consequently, marketing professionals tried to extrapolate human characteristics on brands in the...
Introduction Today, we will relate the novel COVID-19 pandemic to mental health. According to Cullen, Gulati, and Kelly (2020), there is a need for health facilities not to overlook the mental aspect of coronavirus (p. 311). Notably, the disease is peculiar in many ways, including the inadequacy of resources stating...
Corporate identity (CI) or corporate image is a crucial theoretical concept at the confluence of business and psychology research that reflects how an organization presents its mission, activities, and potential to the public. A literature review article by Rutitis et al. (2012) clarifies how the general CI framework is aligned...
It is important to note that chapter 3 of “Strategic Human Resource Management” by Mello presents invaluable information on key models of strategy with their corresponding specificities and intricacies in regard to conceptual frameworks of management. There are two key models of strategy, which are the industrial organization model, or...
Introduction Chris is one of the youngest employees in his company who is about to retire. For instance, he has worked for about 18 years in the parent company, and as of now, he is at age 40. There are many choices which people who are close to their retirement...
Both Chapter 5 of Psychology 2e and the associated video cover the difference between sensation and perception and the inner biological workings of human senses. They describe the biological functioning of vision, from the light passing through the cornea, pupil, and the lens and reaching photoreceptor cells – cones and...
The portfolio is quite essential in today’s world, especially when evaluating one’s performance and accomplishments. Milestones on the path to success are chances for progress that must be relied on when reached (Maloney & Woolforde, 2019). The portfolio will assist in achieving a higher position among other qualified candidates, stand...
Introduction Brief History Beiersdorf was founded on March 28, 1882, by Paul Carl Beiersdorf in present-day Hamburg. The founder had a deep knowledge of physics and started by building a laboratory that offered services to doctors. Beiersdorf collaborated with Professor Gerson to develop a process of manufacturing medical plasters. In...
Introduction Organizations are looking for strategies to improve governance as the requirement for quality improvement grows in the commercial world. Total quality management (TQM) has become increasingly important in achieving organizational excellence in a variety of industries. Businesses today see a systematic quality strategy as critical to meeting goals using...
International diversification represents an economic strategy that entails investing in different parts of the world and expanding the reach of the company’s product or service. This area of business has been widely discussed and studied, and several benefits, as well as disadvantages, have been discovered and contemplated. The decision-making on...
Summary The fundamental intention for most companies is to consistently improve the quality of their operations and perform as efficiently as possible. Managing corporations is intricate because many different departments require to be run with a high level of professionalism. Therefore, organizations formulate various strategies to facilitate the consistent improvement...
Customers’ desire to purchase products is the driving force behind the business’ performance and growth. Therefore, it is vital to make customers want to buy goods or services once and return and bring others with the help of positive reviews and recommendations. In business research, the concepts of customer satisfaction,...
Abstract Being an efficient leader means utilizing different management approaches. Transformative leadership embraces two interchangeable components of effective management mode: mentoring and coaching. The purpose of this assessment paper is to define the basic structure of mentoring and coaching models. Information data was collected via a proper review of the...
Introduction Not every social marketing strategy brings profits to its creators. It might be difficult to continuously create engaging content that will interest a sufficient number of viewers who would choose to use the goods and services of an advertiser. However, Home Depot made an early entry into this scene...
Introduction The COVID-19 pandemic started in the Chinese city of Wuhan in the Hubei province in late 2019. The virus is caused by SARS-COV-2 coronavirus, causing respiratory illness. This paper will look at the effects of the COVID crisis on the airline industry with a specific focus on Virgin Atlantic...
Introduction Each marketing communication tool has certain advantages along with disadvantages. Every tool has a specific purpose in terms of achieving the set goals of product promotion. Therefore the most effective promotion option will be an integrated marketing communication or IMC. The main reason why integrated marketing communications are important...
A leadership strategy that can help create a buy-in the organization is democracy. An effective and successful organizational buy-in comprises voluntary collaboration since people need to support an idea. Thus, this means that democratic leadership will engage other organizational stakeholders before making the ultimate decision. Through this method of leadership,...
There is a prolonged discussion about the effects of cooperation on prejudice towards people who work together on the same goal. For this post, I chose the article “Prejudice reduction through intergroup contact in Northern Ireland: A socio-psychological critique” by Jennifer Cornell as the most persuasive. While both articles provided...
Analysis of gross national income per capita and the spread of income levels between households (Gini index) indicates a high degree of imbalances in American society. US social policy aims to create incentives for finding jobs, and the process of retraining or acquiring new professions is attributed exclusively to financing...
Since Galileo’s time, it has been known that bodies that are not affected by any forces move in straight lines, that is, along the shortest path. William Hamilton formulated the principle that among all kinematically possible movements of a system from configuration A to configuration B, performed in the same...
Introduction The issue of female reproductive rights has been on the sociopolitical agenda of the U.S. for several decades, yet the participants of the argument have come close to any semblance of a reasonable solution for addressing the issue of sex-based oppression that women face. Instead, the discourse has been...
The present economic climate has put management accountants’ abilities to stay independent in mind and spirit when contributing to a company’s decision-making processes to the test. To guarantee customer and public trust, ethical standards and adherence to norms imposed by governing authorities at the local, state, and federal levels are...
Abstract This research paper explores digital marketing, its real-world examples, importance, own contribution to the theme and provides the conclusion. Text, email, content syndication, advertising, PPC, SEM, and SEO are among the digital marketing instances. Digital marketing methods aid in the successful development of a company. Email marketing uses emails...
Planning is the activity of setting goals, objectives, and actions for the future. Consequently, it is one of the basic functions of management. Planning is how management provides a unified direction for the efforts of all members of the organization toward achieving its common goals. This function is the beginning...
The general environment of the craft beer market is constantly changing and enhancing. Popular brands are slowly losing their advantages, and craft beer provides lovers of beer something different and unique for them. It is significant to mention that even small companies can increase the amount of beer they produce...
Introduction International expansion always presents a challenge for a company, regardless of its prosperity within the domestic market. It requires large investment of financial and human resources, detailed strategizing and advanced preparation and analysis of a target country. From a marketing standpoint, international expansion affects the firm’s advertising and promotion...
Introduction McDonald’s is an international fast-food brand that operates effectively in today’s global marketplace. However, this transformative environment requires corporations to become increasingly flexible to maintain a competitive advantage. The paper describes McDonald’s general environment, forces of competition, threats and opportunities, strengths and weaknesses, as well as resources, capabilities, and...
Introduction The global environment has experienced a dramatic shift toward the digital age. This has enabled organizations to put emphasis on digital transformation to keep pace with the changes that are taking place. Even though digital change can be daunting, effective leadership practices implemented at organizations can significantly enhance the...
Examining a business problem through a lens of different decision-making models can help to choose the best solution for each particular case. It allows to analyze a wider range of data and to look at the situations from different points of view. For example, a rational approach is based on...
Today, global trade has reached a massive scope, and now its value amounts to trillions of dollars. It is no longer unusual to wear a shirt which was made thousands of miles away by people of other nationalities. Each day millions of goods are moved around the world, and there...
The two examples of brands where manufacturing costs are well below the selling price are Apple Company, which manufactures the iPhone, and Monster drinks, an American company manufacturing energy drinks Burn and Relentless. However, on the classification of innovation-driven technology, quality, and unmatched sophisticated characteristics, these two brands have brought...
The initial means of distance communication were telegraphs. After the PCs were constructed, engineers started to foster networks among computers, which prompted the introduction of the Internet. Email and online pamphlets allowed communication to be more accessible, and social media became more complex (Shareef et al., 2019). Since social media...
The Krusty Krab Restaurant Establishing a restaurant’s identity begins with naming it as image and identity are intertwined. Having an appropriate name for the restaurant may help the owner grow their business and attract more customers simultaneously. This paper aims to show how the hypothetical establishment, the Krusty Krab Restaurant,...
The article called ‘Developing Maximal Neuromuscular Power’ is written by professional physiologists and medical workers who are patinate about their world and the industry in general. The article’s main idea is to present the importance of neuromuscular function in human’s everyday life and the activities people complete. There are two...
Introduction Patients with mental health issues face a variety of challenges when trying to blend into society. Stigma, as it pertains to mental health care, is among such challenges, and this discussion will focus on this concept. The chosen concept is closely related to one practice problem that my colleagues...
Executive Summary This paper aims to focus on Macmillan Cancer Support’s big data analysis and potential improvements that would allow it to ensure effective decision-making. Currently, this organization lacks a clearly defined vision related to big data usage, which is caused by insufficient design development and paying little attention to...
Abstract The research is aimed at investigating how the surgical personnel in ambulatory surgical centers in the northeastern part of the United States who learn new, advanced medical-surgical technology through in-services and the acquired level of skill competency perceive their skill level or competency with medical-surgical technology following training. The...
Corporate Social Responsibility is a particular self-regulating business model that is rather beneficial for the company and other people. This concept assists businesses in becoming socially accountable to themselves, the public, and their stakeholders (Famiyeh, 2017). The principal value of Corporate Social Responsibility is that organizations use volunteer efforts, philanthropy,...
Summary Nonprofit organizations are rapidly growing in number across the world. However, the same cannot be said of donor and funding institutions. Therefore, there is stiff competition for funds among nonprofits. To effectively compete for funds from donors, it is essential that an organization carves and sells a positive image....
Zara has gained an advantage over its market competitors by providing fashionable clothes faster and at a lower price. This has been attributed to the way Zara’s supply chain is organized. Firstly, the staff at Zara shops gathers the information about the demanded clothes from customers and instantly reports it...
A product can be anything a business provides to meet customers’ needs and desires. Despite being known for desktop computers, Apple was one of the first firms to move to a graphical user interface (GUI) and achieved success with the original Macintosh (Curry, 2021). Over the years, the firm has...
Regional economic integration is the agreement between a group of countries within a specific geographical region to promote free and fair trade. These countries enhance this free and fair trade through the four types of economic integration — free trade areas, customs unions, common markets, and economic unions (Hill &...
Introduction Twisted Sistuhs is a wine producing company that was established in 2019 and operates locally in Nashville. It was originally found by four Afro-American women friends, but currently there are only two of them left to be in charge of the business. The company primarily concentrates on producing red...
Introduction One of the main tasks of any business entering the foreign market is the analysis and correct definition of the marketing mix. The elements of the mix include price, product, location, and promotion, which can vary significantly depending on the socio-economic and cultural characteristics of the country (Powers and...
Introduction The rapid development of technologies coupled with the processes of globalization in one way or another affects every business industry. The pace of discoveries is comparable in scale to the first scientific revolutions, which completely changed the processes of production and the daily life of people. Innovation is becoming...
“My Papa’s Waltz” by Theodore Roethke can be interpreted differently according to the readers’ point of view. This poem may be a happy and slightly sarcastic dance between father and son, or it may contain a message about the father’s abuse, his alcoholism, and mother’s unhappiness. For instance, the poem...
The American writer O. Henry is an unsurpassed master of the short story. His works are imbued with subtle humor and have unexpected plot denouements. O. Henry’s story The Gifts of the Magi is a classic example of such a writer’s individuality. Another famous work of the author is The...
Today people are shaped by society’s notions; the culture shapes them into what it believes to be ideal. Nowadays, people continue to comply with new trends while following the traditions of the world around them. Through his opening lines, “I celebrate myself, and sing myself/ And what I assume you...
Uniontown, Alabama, is a low-pay residential town with dominatingly African American people. Roughly 90% of Uniontown’s populace are African American, with each capita pay of under the required wage. Practically half of the public lives under the poverty line (Nowthis News, 2017). Uniontown has had a fizzled waste treatment shower...
Geoffrey Chaucer was an English novelist, poet, philosopher, and diplomat who is best known as the author of The Canterbury Tales. The author is considered the father of English literature and often the English language itself. In the Middle Ages, the novelistic trend is most fully manifested in the genre...
Summary Tupac Shakur’s life is summarized in a few powerful and significant sentences in this third-person poem. He came from a hardscrabble community where people were afraid to pursue their dreams and did not have much faith in him or trust in his ability to succeed. Tupac compares himself to...
Don Quixote was so enthralled in his imagination that it was the only thing defining him. His actions mirrored what he believed were the true aspects of knighthood and signified his loyalty. The imagination highlighted in the excerpt clearly explains how much Don was invested in standing up for what...
The story Where are you going, where have you been? tells about a young girl named Connie. She lives with her parents and older sister, and their relationship is hardly ideal. Connie is constantly in dreams about what to argue with her mother about. She likes to go out with...
Reason for Visit- The patient suffers from a severe case of drug addiction, which is destructive for his health, well-being, and social life. DX (diagnosis)- Substance Abuse and Addiction (Crack Cocaine) Subjective (S) The patient reports having no control mechanisms over his crack addiction, where he describes it as “destructive,”...
Tony Robbins on How to Break Your Negative Thinking The video How to Break Your Negative Thinking by Tony Robbins inspires people to think more positively. It can be described as a motivational speech majorly because its main purpose is to encourage the audience to start thinking more positively. In...
Introduction Disabilities, whether physical or mental ones, affect people’s lives to a notable extent, reducing life satisfaction and causing discomfort. Presently, in New York, 3,725,215 disabled people, which constitutes around 255 of the entire population of the state, have some form of disability (Centers for Disease Control and Prevention, 2021)....
The United States has always been viewed as a nation of opportunities, a country where potential immigrants might succeed and advance. Nonetheless, US residents have historically and currently worried that immigration depresses incomes and newcomers fail to integrate into American society. These worries shaped historical immigration policies and continue to...
Background For a long time, customer service as a way of communication between market actors and consumers of goods and services existed only in the business sphere. Nowadays, it exists in most spheres of human activity, and education is no exception. Customer service has taken on a different form there...
The Chinese market is very diverse, and in order to succeed there, the company has to conduct deep and detailed research on the customs, traditions, and culture of different regions of the country. Therefore, the initial task to integrate the consumer desire for the diamonds into the very traditional country...
The qualities of true leaders continue undergoing a number of changes, depending on many internal and external factors. People are ready to follow their leaders in case they demonstrate appropriate competencies. At the same time, attention is paid to the character as it includes the traits that are important for...
FreshBooks is an organization specializing in accounting software with a wide range of functions, targeting individual accountants and entire businesses. The provided service is cloud-based, and it has a global reach, covering about 160 countries (FreshBooks, n.d.b). The software exists in a competitive field due to accountancy’s popularity as a...
Introduction Nowadays, with the fast development of the Internet and social networks, one has more opportunities to communicate with people from different countries and with various backgrounds. However, not everyone seems to be ready for this new experience. Although people now can learn much more about other cultures and worldviews,...
The question of immigration has been a topic of controversy in many countries, which is increasing year after year. According to the 2020 United Nations Migration Report, the number of migrants worldwide reached 272 million in 2019, and it is expected to continue to grow (International Organization for Migration, 2020)....
Introduction Gaining high social status and achieving prosperity through financial well-being are the prospects for which most people aspire. Today, an opportunity to maintain a healthy family overlaps with income levels, and the lack of livelihood is often associated with poor health outcomes. Moreover, in addition to physical condition, mental...
Today’s world is unprecedently aimed to struggle with racism exposure in developed societies. Many people are positively influenced by the informational background, and are more likely to disclose to the public the disadvantages they experience at work. One of the recent discrimination cases at workplace occurred in ‘Tesla,’ the biggest...
Adidas produces a huge amount of sports shoes, clothing, and equipment. Adidas annually registers several hundred patents for technologies used in its products. In such conditions, remote informing the retail consumer about such several goods and technologies is almost impossible. First of all, television advertising is used due to its...
An important part of launching and developing a business is to select the target audience and adapt the products and services to its needs and desires. However, it might be a challenge for the companies operating on an international scale. They should evaluate the adequate level of local adaptation of...
Product costs and period costs are incurred by a company, but they are distinctly different. Product costs refer to expenses directly involved in the manufacturing process of the end product (“Product Costs”). Such expenses include direct material that goes into production, direct labor, including employee wages and insurance, and manufacturing...
Introduction Company Description Pizza Hut Inc. is the leading and largest restaurant in terms of market share, revenue, and outlets. Since its establishment in 1958, the company has realized massive expansion to become a world leader. It offers fast foods, with pizza being the main product on its menu (Patra,...
As individuals, people are hasty in making judgments about other people’s appearances in an attempt to make a mockery of them. When someone behaves differently than others do, society calls them nicknames or makes a mockery of them. the narrator of the poem sonnet 130 is Rude to the mistress...
The story about Edmond Dantes is one of the most famous novels by Alexandre Dumas, a nineteenth-century writer from France. The plot of the story presents many ideas related to justice, revenge, retribution, and forgiveness. The novel begins with a betrayal of a sailor Dantes by those who were jealous...
Antigone tackles a wide range of themes and lessons that Antigone and Kreon must grapple with throughout the play. In this play, Antigone and Kreon both learn essential tasks, such as ways in which Antigone must adhere to the law of the land and how Kreon must honor Antigone’s need...
Poe’s “The Raven” describes how the man hears a mysterious knocking at night, and opening the door allows the raven to fly into the room to remind him of the death of his beloved Lenore. The raven repeats the word nevermore, alluding to the idea that people cannot return what...
McDonald’s Corporation operates and franchises McDonald’s restaurants; the company’s restaurants serve locally sourced food and beverages at different costs in more than one hundred nations. The Australian segment focuses on providing a platform for authentic ingredients, allowing customers to choose their sandwiches. The range of restaurants includes burgers (including Big...
Each business needs to continuously evaluate, gather, and forecast its performance data to improve its processes, develop, and expand. Measurement of ratios is a useful approach to assess profitability, liquidity, and risks for a company based on its financial statements (Lambert, 2018). Moreover, the calculations can help an organization determine...
Walmart The business field is a vast domain nowadays, and there are many companies using their resources to sell various products and services to consumers and make money. The website “Fortune” even has a special ranking list called “Fortune 500,” which indicates the largest and most successful companies worldwide, such...
The poem exudes a paradoxical phenomenon in comparing upcountry girls with town girls. One of the major verbal ironies, in this case, is the argument by the town girl that when you are ruined, you gain some status of being polished. From stanza one, it is notable that the persona,...
The history of the United States contains a significant amount of struggle between different cultural and ethnic backgrounds. It is essential to analyze what events led people to this state, how conflicts have shaped the country and affected those who live in it. This essay will discuss the minority groups...
The seizure of power by the Taliban in Afghanistan has been much in the news lately. Famous anchors speak about atrocities and murders committed by the Talibs. The attitude of Western countries to the change of power in Afghanistan is profoundly negative. Looking at the event through an intersectional lens,...
Nowadays, there are many works on the topic of social psychology. Few of the important contributors to the development of psychology were Berger and Luckmann with their discussion of the objective social structure. Social constructivism, discussed by them within the social structure is about how a person creates social reality...
Nature provides a compelling argument for the presence of a divine being. The cosmological argument establishes the existence of the leading cause for natural reality. According to Thomas Aquinas Summa Theologica, we may explain the presence of God by looking at the sequence of active causes of light effects we...
Violence and abuse in families, as well as in romantic and intimate relationships, is a serious problem faced by professionals. Family abuse by a present or past spouse or partner against the other partner or in an intimate relationship is known as intimate partner violence. Physical, intellectual, emotional, financial, and...
The story of Honey Boy hits the reader to the heart and provokes much thought. The author describes how much the old mother loved her son, Honey Boy, who was named so because of a mole in the shape of a beehive. The story ends with an unexpected twist –...
Seeing that in a work of fiction, be it a movie or a book, everyone usually roots for the positive protagonist, creating an anti-hero and placing him or her directly in the middle of the plot might seem to be a risky idea due to the possible low demand for...
Different literature characters trigger different emotions in the reader’s mind. Some characters are likable and induce empathy, while others can cause irritation and aggression. However, there are characters who have controversial personalities and storpes. For example, Blanche Dubois from A Streetcar Named Desire can be a sympathetic and even admirable...
The atmosphere of Anton Chekhov’s ‘The Lady with the Dog’ is dictated by the tone and mood of the exposition. It begins with a narrator that depicts the events of the story with realist and detached language. However, there are segments in which one of the main characters, Gurov, emotions...
The poetry of American Modernism should be seen as an avant-garde field of experimentation. In modernist poetry, authors are looking for new ways of self-expression, departing from forms that are considered outdated and crisis. In modernism, the attitude to the poetic word and the space of verse is rethought, which...
Summary Social justice correlates with every issue that populations face on a regular basis. The outbreak of the novel coronavirus that occurred in 2019 posed a threat not only to health security and public health but also to societal well-being and stability across micro, mezzo, and macro levels. COVID-19 has...
The second most important character in the Epic of Gilgamesh, the beast-man Enkidu, has almost as much significance within the plot as the titular hero. The scene in Tablet VII, when delirious Enkidu laments his grave illness, not only invigorates Gilgamesh’s quest for immortality but also highlights Enkidu’s own journey...