Introduction According to several studies, human resource management (HRM) has become a vital aspect of today’s firms. Globalization is one of the most significant cornerstones of any company with worldwide operations. Furthermore, part of HRM, talent management (TM), is a crucial issue in businesses and conversations. However, since those countries...
Introduction Project planning and management are the most complex tasks for managers because they involve streamlining processes within complicated systems and ensuring that all initiatives advance toward the specified objectives. In the process, managers may experience unprecedented setbacks and challenges which might increase the time taken to deliver on tasks...
The world is dynamic for both the business and physical worlds surrounding modern society. Managers use a continuous environmental scanning practice to prevent being issued by unanticipated occurrences that might harm their companies (Common frameworks, 2022). Organizations scan while deciding whether to enter a specific industry (Hultzman, 2022). Thus, conducting...
The marketing campaign for The Great Canadian Baking Show (Season 5) aims to achieve several goals. As the show’s target audience is limited to amateur bakers and women in their mid-twenties to mid-thirties, the campaign’s primary goal is to expand the target market to include other demographics. For example, an...
Walmart is a giant global retail business among the various firms existing in the market today. According to Carbonara (2018), while retail companies keep changing, others remain the same, with Walmart appearing first in the Forbes Global 2000 list, despite the slip in rank in 2016 (Carbonara, 2018). Strategically, the...
Introduction Agricultural goods are seasonal, easily damaged, and big in quantity but of relatively low value, need additional processing, and are not robust enough for long-term storage, thus making marketing a crucial factor for agricultural firms. If you want to do your own marketing, you may either do it yourself...
Introduction In the modern world, business occupies all spheres of society, try to both earn a profit and provide people with the necessary products. Among the numerous areas of providing services and products, it is necessary to single out the service separately. Organizations based in the service niche are focused...
A vision has a significant role in how change is driven since it serves as a connection point between what the future holds and the present. In the minds of those whose future is affected by what they envision, a vision is a significant aspect that influences how they develop...
Introduction Modeling is the instrument to present something in an understandable and easily visible form, intending to perceive it better, improve, or recreate it; business models, thus, are useful to increase profits and decrease drawbacks. They create a roadmap for the business, showing its connections, internal and external processes, and...
Introduction Maslow’s Hierarchy of Needs states that people are motivated to satisfy their needs in a certain order, starting with basic needs and moving up to more complex or psychological ones. Alderfer’s ERG theory elaborated Maslow’s hierarchy of needs, thus identifying some criticism that humans have several needs other than...
The significance of the concept of brand equity is fundamental to the modern understanding of marketing practices. Magnusson et al. (2019) define the customer-based brand equity approach as a body of associations that a consumer holds to a brand in their mind. For one, this issue is especially relevant when...
Human resource managers in any organization are supportive staff tasked with various institutional roles such as; planning, directing, and coordinating functions of the organization or institution. They are responsible for overseeing the recruiting and hiring of new organization members. Before hiring new staff, it is the role of the human...
The article “Best Cold Press Juicers of 2022” by Lisa Weinberger is a promotional overview of the items on the cold press juicer market. It is not rare to find a news piece which advocates for a particular product. It is even less frequent for such news items to compare...
Background While the notion of competition is frequently regarded as more relevant in the sphere of profitable businesses, the nonprofit landscape is also interested in eliminating the risks fueled by competition for the target audience and potential donors. Thus, as far as the nonprofit segment is concerned, it is of...
Introduction Change is a constant factor, especially in the corporate sector. New working modalities, such as project-based work, maintaining competence, and technical advancements that effectively drive continual transformation, are required. It is typical for people to feel scared and inconvenienced by the magnitude of a crisis, regardless of whether it...
The lead times can be defined as the time interval initiated by the customer’s order placement and terminated once the product has been shipped (Simchi-Levi et al., 2008). The main reasons behind the prolonged time of order transportation include the company’s failed attempts to modernize the procedure. In that way,...
It can be argued that the Lehman Brothers did engage in forum shopping, particularly when it came to the Repo 105 transactions. Given that they could not get US attorneys to agree on and approve repurchase agreements as real sales, Lehman Brothers used a UK subsidiary Lehman Brothers International, to...
Borrisoleigh Bottling Limited – or BBL – is a company that is based in Borrisoleigh, Co. Tipperary, Ireland. According to the BBL’s website, the town of Borrisoleigh is the location of the well that produced the first mineral water in Ireland (Borrisoleigh Bottling Ltd., no date). That well is currently...
Management and leadership are two closely related concepts that, however, bear significant differences from each other. The former ensures stability in the organization focusing on the monitoring of different work processes, whereas the latter is utilized to promote positive change and guide and inspire employees. This paper will contrast leadership...
Introduction China has a high context culture using Hall’s analogy for various reasons. First, the Chinese communicate indirectly, and their words cannot be taken at face value hence need to pay attention to facial expressions and body movements, among other nonverbal cues (Kim et al. 514). Secondly, they make decisions...
Abstract The paper examines the relationship between the Government Excellence Model of the UAE and employee satisfaction. Based on the research questions posed and the literature review as the key data collection tool, the credible findings are summarized. According to the analysis of reliable academic sources, relevant conclusions are drawn...
Introduction Iron is the fourth abundant element on earth, which does not occur in a metallic form in nature. Iron and steel production knowledge spread to North America in the early seventeenth century (Thorne, 2017). The discovery of the Bessemer converter in the nineteenth century led to the modern-day steel...
How consumers behave and the decisions they make are largely influenced by color. In the article, “In the age of digital marketing, are colors important for a brand?” by Shivaji Dasgupta, with the significance that color adds to the success of marketing, organizations cannot negotiate against color. Dasgupta shows that...
Marketing optimized for entertainment media and contexts has become the most popular and effective in recent years. Ferrari is a luxury brand known to millions of people around the world. It is important to maintain the ability of a brand to keep attention on its products in the highly competitive...
India’s demographic trends paint an overall hopeful picture for the budding international business. In 2020, 67.3% of the population was between 15 and 64 years old, with an annual population growth of 0.99% and 48.6% of the working-age population (GlobalEDGE, n.d.-c). High percentages of the working population and net population...
Taco Bell is one of the world’s fastest growing franchises at the moment. It is a famous web of restaurants, founded in 1962 and franchising since 1964. Taco Bell serves an adaptation of Mexican food, such as tacos and nachos. The franchise has locations around the world, but is predominantly...
Firstly, traditional marketing does not allow direct interaction with customers, whereas digital marketing offers a higher level of engagement and interaction. Whether through social media comments or email newsletters, a business can instantly connect with the target audience through various digital marketing channels (Chaffey and Smith, 2017). Secondly, unlike traditional...
There is a convenience store near my house that I visit semi-regularly. Out of all the potential options, it is most likely not the most cost-effective or referable choice, but the speed of getting products there outshines the negative qualities. From my personal experience with that store, it seems to...
International Human Resource Management (IHRM) is concerned with personnel management in three countries: native land, country’s government, and a foreign nation. It is possible to say that IHRM is carried out on a global scale. Staff is stationed and assigned to work outside of national borders. It handles a variety...
Introduction Stress is a psychological effect that individuals face at some point. Organizations’ employees are usually susceptible to this problem which negatively impact their general performance and that of the company. The onset of the COVID-19 pandemic has a significant impact on the employees, resulting in stress. It has created...
Followership and leadership are essential elements within an organization that depend on and affect each other. Since leaders can influence people, a follower’s ethical responsibilities are based on the manager’s character. Wang et al. imply that ethical leaders can reduce followers’ unethical behavior by being role models (450). Consequently, Stern...
Through the VRIO framework assessment lenses, Aldi’s strategic capability is constantly sustainable. The VRIO framework defines four components: valuable, rare, inimitable, and organized, giving a company or a business a competitive advantage above its business peers. The resources utilized by a company need to have these four components if they...
Problem Statement The major problem Walmart is experiencing is inadequate brand image, which undermines the company’s expansion efforts and hinders its business growth. According to the case, Walmart’s stock rise was 5.3% in 2019, while the stock of its competitors – Target and Costco – rose 23.1% and 20%, respectively....
Abstract The objective of this paper is to review numerous pieces of literature on procurement strategy. The study discusses supply relations management (SRM), exit strategies, and category management to connect them and procurement methods. Additionally, various corporations and corporate groups highlight the benefits and challenges associated with effective procurement methods....
Introduction Segmentation, targeting, and positioning (STP) constitute a marketing framework, which identifies the needs of the customer and uses this information to adjust the production and services of the organization. This concept is widely used both within the commercial and academic communities with the objective to divide the market into...
Background There is country X (Clemente), whose residents suffered from the dictatorial regime that has been seizuring people for a long time. The population of this country is approximately four million people who need drastic changes in their country’s adjustments. Being victims of the authoritarian order, Clemente residents asked for...
The current social and economic situation in the world presupposes several peculiarities and problems. An extremely important factor, as a rule, is a crisis arising as a result of various reasons. In the case of the last two years, such a crisis can be safely called the COVID-19 pandemic. As...
Executive Summary It is expected that toys with the requirement to construct, design, and apply other creative and critical skills in children will be in demand in the near future (Fernandez,2020). Children today are outgrowing toys at younger ages, requiring tech toys such as tablets, phones, and video games that...
Corporate Overview Hershey Company is a global company that produces chocolate and other goods. According to researchers, Hershey has been on the market for over 100 years and has become one of the top-selling chocolate manufacturers worldwide (Rosenthal, 2019). The industry in which it operates is food processing and the...
The traditional leadership model based on a materialistic, profit-oriented, “Mary Sue” charisma is not appropriate in today’s environment for several reasons. Firstly, today’s issues might be too unpredictable for a single person to handle all properly. Secondly, being strictly profit-oriented might no longer appear suitable for a leader. Thirdly, subordinates...
Any modern organisation aims to optimise its business strategy and increase profits. However, for companies that work with clients and provide particular services rather than just products, it is paramount to focus and reflect on service centeredness of such organisations. This paper will consider the organisation the author works in...
Introduction Coca-Cola is one of the most popular soft drinks in the world. Now available in over 200 countries, estimates indicate that product sales stand at two billion each day (Conway, 2021b). These figures indicate that the soft drink has been highly successful. For success, a company must develop an...
After companies decide to start collaborating with international suppliers, they should be aware of the potential difficulties that arise due to cultural and work style differences. If not managed carefully, the latter can become a source of problems and misunderstanding between business partners and, thus, increase the operational costs. Contrary,...
Presently, one of the most important assets of an organization is the level of intercultural competence of its employees informal. In order to meet the request, many companies that specialize in cultural education and provide information on adaptation to the international market appeared. Intercultural Group is also an organization that...
The aspect of the leadership challenge that was selected for the study is agility. Staying agile is one of the most fundamental challenges for leaders. Leaders should remain agile in the face of ever-increasing technology to face the demands for change. DeakinKo (2017) emphasizes that leaders who are not agile...
Every marketing campaign is a risky project since it defines the company’s future success. As a result, the companies with the highest performance rate successfully integrate marketing strategies into real life. To develop the most effective campaign, a marketing manager should holistically analyze its core elements: internal situation in the...
Summary The Australian running shoe industry comprises various manufacturing and distribution companies that have ventured into footwear production. The key products produced include sports shoes, running and walking shoes, hiking and backpacking shoes, and aerobic and gym wear shoes. The market segment for this industry includes women, men, youths, children,...
Introduction An effective business organization is an essential component of guaranteed success because only when there is the systematic planning, a strong corporate culture, and mindful leadership is it possible to achieve commercial results. From what has been said, it is evident that if a company shows an imbalance in...
Introduction How Does Consumer Psychology Influence Fashion Branding and Marketing in The Virtual World? The fashion industry is among the biggest manufacturing companies globally. The industry produces billions of garments annually that require maximum sales for the practical sustainability of the industry. Thus, fashion brands constantly compete to have the...
Strategic planning is a widely used management approach in modern organizations. Underpinning its popularity is the assumption that it is a successful practice both in private and public organizations that leave a positive impact on performance (Dennis, 2019). However, it is a concept that has been criticized for being overly...
The air industry includes many successful and failed companies, and investors need to distinguish them. Any turmoil in the sector entails changes in the distribution of power among competitors (Nguyen Thi, 2021; Szabo et al., 2019). Air transport has a crucial role in the European economy (Button, 2017; Gúčik, Vetráková,...
At the moment, hygienists of IT businesses and other structures have huge incomes and can allow highly rewarding managers who lead a vast team of specialists to success. However, as it becomes clear, management work is not infinitely tricky, primarily if companies use modern information technology and artificial intelligence. The...
Any business should strive to be more customer-centric because only an excellent previous service experience is a sufficient foundation for a customer to return to that vendor. In other words, if a business is genuinely interested in increasing customer engagement — which translates into more sustainable niche market positioning, higher...
Nowadays, more and more women choose to start and develop their careers in real estate. Female workers constantly struggle with finding a suitable job more than males, and it is hard for them to maintain and evolve their specific careers. Due to the need to comply with job and family...
Introduction There are different countries that the client should consider as far as market expansion is concerned. They include but not limited to Mexico, Botswana and Indonesia. Some of the reasons why the client’s organization should strongly consider Mexico is due its geographical location, whereby it borders the United States...
An essential element of a decent self-improvement plan for a manager should be the knowledge of what and when it should be delegated. For instance, if there are serious personnel matters or performance assessment sessions, these cannot be completed by anyone else but the manager in charge. This ultimately shows...
Introduction An entrepreneur is an individual who identifies a niche in the business world and brings together the necessary tools to grab the opportunity available. Entrepreneurs take the initiative to implement the idea as well as run business operations. Landström (2020) defines entrepreneurship as a series of activities. They include...
People have come to know and learn to appreciate the presence of calm and favorable working conditions. Starting with the environment and resources in the workplaces and many more factors directly affect the employees’ productivity and quality of work in the company or organization. The article (Difference between good and...
The economic knowledge of the performance feedback relies heavily on the organizational intangible assets to increase value. When the performance management at the employee level is deemed essential, the business venture can implement a measure to improve their workforce performance. The time and effort instilled in a business increase performance...
Negotiation is an essential skill that young professionals should learn. The talent is based on people’s ability to listen to each other and find ways to manage conflict through compromise. When hiring, candidates can assess their strengths through consistent job analysis tactics and determine if negotiations are possible and worthwhile....
Introduction Mario Prada, Miuccia’s great-grandfather, started the Prada Group of Companies in Milan, Italy. Prada was the first luxury goods company upon its launch in 1913. Prada was a fancy boutique situated at the Galleria Vittorio Emmanuelle II, producing excellent equipment, accessories, and luxury products made from high-quality materials and...
The main task for Linden at the moment is to optimize the production of GEC and change the company’s internal policy. The fact is that GEC has encountered financial difficulties due to the fall in steel prices, which has led to a slowdown in production growth (Northouse, 2021). Linden as...
Introduction McDonald’s is a renowned American-based corporation that has become an icon in the foodservice industry. The corporation’s history can be traced to the McDonald brothers, whose fast-food restaurant was bought by Ray Kroc in 1954 (Opait, 2019). Today it operates in over a hundred countries, becoming the world’s largest...
The function of accounting is critical to a business’s financial performance. This field helps organizations keep track of every financial transaction or investment. Meanwhile, accounting can also guide what improvements need to be made. Both financial accounting and managerial accounting are among the essential fields of accounting. These accounting types...
Ryohin Keikaku Co., Ltd is a Japanese retailer and wholesaler that has been globally expanding its MUJI retail brand, well-known for its minimalist design of conventional items sold in more than 975 retail stores worldwide across over 30 countries, and recorded a global revenue of $5.4 billion in 2020 (Hatch,...
Social media marketing has been an important part of modern-day business. According to Dankwa (2021), consumers worldwide showed interest in making purchases from businesses that had a social media presence. Today, many businesses have social media presence across the different social media platforms available in their location, with Facebook and...
Introduction Crescordia Company is a renowned manufacturer and supplier of medical-grade fixation devices. Some of the hardware equipment it makes includes metal plates, scalpels, pins, synthetic body parts, and screws. Orthopedic surgeons use the products to repair fractured bones and other injured skeletal tissues within the human body. The firm...
Industry Analysis Industry Classification Hyatt Hotel Corporation is an American multinational hotels and resorts company that operates in the luxury hotels and resorts niche of the hospitality industry. The most common properties are hotels, resorts and spas, fitness studios, and condominium ownership guests, which vary based on function, size, and...
Behavioral segmentation is a process in which a business groups its customers into small clusters with similar attributes, purchase patterns, and needs. Some businesses segment their customers based on identifying characteristics or behavioral traits such as their psychographic profile, geographic location, or they’re demographic. It is a marketing strategy that...
Introduction Every business faces several challenges in its daily operations. While some problems are unique and specific to a company, others are more general and affect entire sectors and industries. However, every firm has its own experiences, even with general business problems. The modern business environment can be described as...
The challenges of digital marketing for small businesses are manifold but generally associated with financial constraints. To begin with, not every small business finds it expedient to use digital marketing, and research suggests that almost one-third of small travel agencies do not invest in digital marketing tools at all (Sharma,...
Receivables are the amount of money due to the company for provided services or sold products. In its annual report, Starbucks (2021) stated that the company’s receivables include mainly money due for sold products and equipment. In FY2020, Starbucks allowed extensions on credit to its customers due to the pandemic...
Walmart is one of the leaders of the global retail industry, ranking as number one in the Fortune 500 list of companies. In spite of its worldwide presence, the company’s operations are centered around the market of the United States. In this country, Walmart is spread nationwide, providing millions of...
Introduction Starbucks has a long history of progressive and responsible hiring practices. In the United States, 160,000 of their teammates represent the varied communities they serve (Azriuddin et al., 2020). Working parents, military spouses, students, and even teenagers for whom putting on the green apron is their first employment are...
A sustainable and recognizable corporate brand is crucial for any company to thrive and expand its business. Brand improving approaches related to its quality and equity need to be created and considered on the strategic stage to help a firm grow its revenues and increase awareness (Aaker, 2001). The paper...
Most retailers find themselves struggling to meet their business goals and objectives in today’s business world. However, Australia’s largest home entertainment retailer JB HiFi is an exception. Despite the current harsh business environment of COVID-19 and other retail disruptions, the company has posted impressive results, making its peers envious (Boyd,...
Self-concept can be described as a collection of feelings and thoughts that an individual refers to himself. Salimi and Khanlari (2018, p. 2) have defined self-concept as “the cognitive and affective understanding of who and what we are”. Consequently, marketing professionals tried to extrapolate human characteristics on brands in the...
Corporate identity (CI) or corporate image is a crucial theoretical concept at the confluence of business and psychology research that reflects how an organization presents its mission, activities, and potential to the public. A literature review article by Rutitis et al. (2012) clarifies how the general CI framework is aligned...
It is important to note that chapter 3 of “Strategic Human Resource Management” by Mello presents invaluable information on key models of strategy with their corresponding specificities and intricacies in regard to conceptual frameworks of management. There are two key models of strategy, which are the industrial organization model, or...
Introduction Chris is one of the youngest employees in his company who is about to retire. For instance, he has worked for about 18 years in the parent company, and as of now, he is at age 40. There are many choices which people who are close to their retirement...
Introduction Brief History Beiersdorf was founded on March 28, 1882, by Paul Carl Beiersdorf in present-day Hamburg. The founder had a deep knowledge of physics and started by building a laboratory that offered services to doctors. Beiersdorf collaborated with Professor Gerson to develop a process of manufacturing medical plasters. In...
Introduction Organizations are looking for strategies to improve governance as the requirement for quality improvement grows in the commercial world. Total quality management (TQM) has become increasingly important in achieving organizational excellence in a variety of industries. Businesses today see a systematic quality strategy as critical to meeting goals using...
International diversification represents an economic strategy that entails investing in different parts of the world and expanding the reach of the company’s product or service. This area of business has been widely discussed and studied, and several benefits, as well as disadvantages, have been discovered and contemplated. The decision-making on...
Summary The fundamental intention for most companies is to consistently improve the quality of their operations and perform as efficiently as possible. Managing corporations is intricate because many different departments require to be run with a high level of professionalism. Therefore, organizations formulate various strategies to facilitate the consistent improvement...
Customers’ desire to purchase products is the driving force behind the business’ performance and growth. Therefore, it is vital to make customers want to buy goods or services once and return and bring others with the help of positive reviews and recommendations. In business research, the concepts of customer satisfaction,...
Abstract Being an efficient leader means utilizing different management approaches. Transformative leadership embraces two interchangeable components of effective management mode: mentoring and coaching. The purpose of this assessment paper is to define the basic structure of mentoring and coaching models. Information data was collected via a proper review of the...
Introduction Not every social marketing strategy brings profits to its creators. It might be difficult to continuously create engaging content that will interest a sufficient number of viewers who would choose to use the goods and services of an advertiser. However, Home Depot made an early entry into this scene...
Introduction The COVID-19 pandemic started in the Chinese city of Wuhan in the Hubei province in late 2019. The virus is caused by SARS-COV-2 coronavirus, causing respiratory illness. This paper will look at the effects of the COVID crisis on the airline industry with a specific focus on Virgin Atlantic...
Introduction Each marketing communication tool has certain advantages along with disadvantages. Every tool has a specific purpose in terms of achieving the set goals of product promotion. Therefore the most effective promotion option will be an integrated marketing communication or IMC. The main reason why integrated marketing communications are important...
A leadership strategy that can help create a buy-in the organization is democracy. An effective and successful organizational buy-in comprises voluntary collaboration since people need to support an idea. Thus, this means that democratic leadership will engage other organizational stakeholders before making the ultimate decision. Through this method of leadership,...
The present economic climate has put management accountants’ abilities to stay independent in mind and spirit when contributing to a company’s decision-making processes to the test. To guarantee customer and public trust, ethical standards and adherence to norms imposed by governing authorities at the local, state, and federal levels are...
Abstract This research paper explores digital marketing, its real-world examples, importance, own contribution to the theme and provides the conclusion. Text, email, content syndication, advertising, PPC, SEM, and SEO are among the digital marketing instances. Digital marketing methods aid in the successful development of a company. Email marketing uses emails...
Planning is the activity of setting goals, objectives, and actions for the future. Consequently, it is one of the basic functions of management. Planning is how management provides a unified direction for the efforts of all members of the organization toward achieving its common goals. This function is the beginning...
The general environment of the craft beer market is constantly changing and enhancing. Popular brands are slowly losing their advantages, and craft beer provides lovers of beer something different and unique for them. It is significant to mention that even small companies can increase the amount of beer they produce...
Introduction International expansion always presents a challenge for a company, regardless of its prosperity within the domestic market. It requires large investment of financial and human resources, detailed strategizing and advanced preparation and analysis of a target country. From a marketing standpoint, international expansion affects the firm’s advertising and promotion...
Introduction McDonald’s is an international fast-food brand that operates effectively in today’s global marketplace. However, this transformative environment requires corporations to become increasingly flexible to maintain a competitive advantage. The paper describes McDonald’s general environment, forces of competition, threats and opportunities, strengths and weaknesses, as well as resources, capabilities, and...